GoFundMe removes platform fee

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GoFundMe, the world’s largest social fundraising platform, has introduced free crowdfunding and the GoFundMe Guarantee—the first and only policy of its kind in the industry—in Australia. Now with a 0% platform fee and powerewd by voluntary donor contributions, GoFundMe offers Australians the safest and quickest way to support one another.

With a 0% platform fee for all Australian campaigns, GoFundMe will rely on voluntary contributions from donors to help with the costs associated with providing its best-in-class customer service, trust and safety protections, and social fundraising technology.

“We are always looking for ways to make fundraising easier, faster, and more successful,” said Rob Solomon, CEO of GoFundMe. “With more than two million Australians donating to a GoFundMe campaign, Australia has quickly become one of our fastest-growing giving communities. We’re excited to offer a free platform to make it possible for more Australians to get the direct help they need, as quickly as possible, for any cause that’s important to them.”

GoFundMe released new data showing that Australians have started over 100,000 campaigns, with more than AUD $200 million raised for Australians to date. In the last year alone, over 700,000 donors around the globe have generously given to Australian GoFundMe campaigns, with support coming in from over 150 countries.

Dynamic Business had a chat with Solomon about GoFundMe’s new policy and how the platform protects donors.

  1. How will this new policy still allow GoFundMe to be a profitable business?

We’re excited to introduce a 0% platform fee in Australia which means that GoFundMe is now powered by the generosity of our donors.

When a donor makes a donation to a GoFundMe campaign, they will have the opportunity to leave a voluntary contribution which will help improve our free platform and continue offering the best-in-class Trust & Safety team, around the clock customer support, the best technology and mobile app dedicated to social fundraising.

Our giving community finds value in the services we provide and we’re confident through the tipping model we can rely on the generosity of our donor community to support GoFundMe.

  1. Why has this new policy been introduced? How will it further protect Aussie donors?

GoFundMe’s mission is to empower people to help people and we’re always looking of ways to improve the GoFundMe experience for our users. After listening carefully to our community’s feedback, we wanted to make raising money faster, easier, and more successful for organisers.

Another example of our commitment to our giving community is offering the GoFundMe Guarantee to our Australian donors; its the first and only crowdfunding guarantee. It adds an unparalleled layer of security to our platform. Donors are protected by a refund policy and all funds raised on GoFundMe are guaranteed to go to the right person.

We want to ensure that GoFundMe is the safest place to give and get help, and that our giving community has complete piece of mind when using our platform.

  1. How do GoFundMe prevent scams on the platform?

GoFundMe is the safest place to give online. Our platform is backed by the GoFundMe Guarantee, fully protecting donors and campaign organisers.

Misuse on our platform is extremely rare, making up less than one tenth of one percent of all campaigns. Fraud, whether it takes place online or offline, is against the law. If it takes place on GoFundMe, our donors are protected by the GoFundMe Guarantee and their donations are refunded.

When all’s said and done, we want to ensure GoFundMe donors’ intentions are honored and the recipient gets the funds raised on their behalf. If something isn’t right, we will ensure that donors are protected, and we make sure that every dollar raised goes to the right place.

  1. How much money has GoFundMe helped to raise for the Australian charity community- how does this compare to other Countries?

More than two million Australians have helped each other by supporting GoFundMe campaigns, making the country one of our fastest-growing giving communities in the world.

Since GoFundMe launched in Australia in 2016, Australians have been eager to support those they care about, raising $200 million to date for more than 100,000 campaigns.

In terms of global reach, in the last year alone, donors from around the globe have generously given to Australian GoFundMe, with support coming in from over 150 countries.

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Five Tips That Make Asking for Referrals Less Intimidating

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Five Tips That Make Asking for Referrals Less Intimidating written by John Jantsch read more at Duct Tape Marketing

Asking for referrals can be tough. It can feel like you’re being pushy or imposing on someone’s time. But in reality, the majority of happy customers are more than willing to give a referral when asked.

While the first hurdle in asking for referrals is getting over your own insecurities or mental blocks associated with the process, here are five additional tips that make asking for referrals less intimidating.

1. Provide Great Service

This one might seem obvious, but the first step to feeling good about asking for a referral is providing the best service possible. Of course you’re going to feel sheepish approaching a customer who had a less-than-stellar experience with your company. But if you are honest, responsive, and helpful from start to finish, then why shouldn’t your customer be excited to pass your name along to others?

We’re all human and mistakes do happen. There will be times when a customer has a sub-par interaction with your business. That doesn’t mean that you should run away and consider that customer a lost cause. If you are proactive about reaching out, apologizing, and asking for a second chance to wow them (and then delivering on your promise the next time), you might just create an even more loyal customer. People appreciate honesty and businesses who are willing to go the extra mile, so when you make that effort—even if it’s after an initial mess-up—you should feel confident asking for a referral after you’ve proven your mettle the second time.

2. Start a Conversation

Sometimes it can feel difficult to ask for a referral because it feels like you’re selfishly asking for a favor out of the blue. One way to mitigate this feeling is to establish a meaningful conversation with someone before you ask them for a referral. Send them a congratulatory note when you see on LinkedIn that they reached a milestone in their career. Forward them an article that you think would be of interest to them. Donate to a Kickstarter related to their business’s newest product launch. There are lots of simple ways that you can show support for someone that will make asking them for a referral further down the line feel like more of a part of a conversation rather than a demand coming out of nowhere.

Of course, there is an art to doing this. You don’t want to make a grand gesture of kindness and then turn right around and ask for a referral. No one wants to feel like they’re being bribed into saying something nice about you and your business. But if you show a genuine interest in what someone is doing in their business life, they’ll feel even more open to saying something genuinely kind about you when you ask.

3. Provide Various Ways to Gather the Referral

It’s always best to ask someone for a referral directly; people are far more likely to refer when they’re asked than they are to go out of their way to do it on their own (even if they had a positive experience with your company). However, you want to be sure you’re making it easy for customers to refer you, whether you’re asking them directly or not.

Include a link to sites where customers can provide a review (whether that’s Yelp, Facebook, or a tool like Grade.us) in your email signature. Customers who see this reminder each time they communicate with you might be more likely to review you when they have a spare minute if they’re presented with the opportunity to do so on more than one occasion. You can also create a “refer a friend” button or page on your website. This makes it easy for you to collect referrals from customers by sending them a link to the page, while it also allows customers you haven’t reached out to directly to still submit a referral if they feel so inclined.

4. Create Partnerships

One of the best ways to generate referrals is by creating partnerships with other business owners. They’re facing the same struggles as you when it comes to generating referrals, so it’s easier to ask them for referrals. They understand how intimidating it can be to ask customers to pass your name along, and so they’ll be all the more willing to do so for you and your business (and you will be willing to do the same for them).

Work to find businesses that are providing a good or service that makes sense with the work your company does. If you own a shoe store, talk to the cobbler down the street. If you’re a DJ for weddings and events, speak with the local party equipment rental company.

Asking a fellow business owner for referrals is not only a bit less intimidating than asking a customer, it also establishes a steady flow of referrals. Business owners will continue to come across prospects who are in need of your services, whereas past customers might only meet someone every once in a while who’s looking for the good or service you provide.

5. Be Specific In Your Ask

Some people are hesitant to ask for referrals when it seems like a broad ask: “If you know anyone who needs what I do, let me know!” One way to counter this is to do a little research.

Let’s say you’re a website designer who already has a list of local businesses you’d like to target. You’ve looked at their sites and have some specific thoughts on how to strengthen each of their designs to help them grow their business.

Go onto LinkedIn and see if any of your current clients have connections at these businesses. If so, you then have a specific referral ask that you can make. Reach out to your current client and say, “I see that you know the marketing manager at Company X. I’ve been wanting to get in touch with someone over there about their website design; I’ve got some concrete ideas about how to organize their site that could help grow their sales. Would you be willing to put me in touch with your connection?”

This serves a few purposes. It shows to your current client that you’re serious about your business, know your stuff, and do your research. This makes them feel more at ease in referring you to their connection. It also makes you feel more empowered in your ask. You know exactly what you want, and you’re confident enough in the services you provide to be unafraid to ask for that referral.

Asking for referrals can be scary. But if you provide excellent service to your customers, there’s no need for you to feel shy. People are excited to spread the word about a great business, and if you’re able to drum up the courage to ask for referrals, you’ll be sure to get great new leads for your efforts.

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How to Develop a Successful Content Campaign

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Guest Article

When you want to develop a successful content campaign, you must have a plan. Key Performance Indicators or KPIs–are vital to planning and deploying a successful content. Before you write a word or record a video, take a step back and decide what metrics to track and make sure you know the answers to the questions below.

Question #1: What Are Your Goals for This Content?

When planning content, it is crucial to know the purpose of a particular piece. Confusion sets in when a piece is lumped into broad categories, such as “branding”, but its specific function is less clear. Is it branding a particular widget? The company at large? Both?

To solve this problem every piece of content needs specific, measurable goals.

For example: Let’s imagine that you want to develop a branding campaign with the following components:

  • (10) search engine optimized blog posts related to a specific keyword
  • (20) Instagram photos relating to your keyword
  • (3) downloadable guides
  • (2) explanatory videos
  • (1) infographic

At first the KPIs are straightforward: have you and your team delivered all the components?

Yet, this measurement is worthless if a strong, central idea is not evident throughout. The worst “branding campaigns” fall flat because the focus is on appearance, not purpose. Moreover, many small businesses try to mimic the branding approach of competitors with larger resources and totally different goals.

A more useful question to ask first is: what will this content make people feel or do?

Too many business owners create content in a vacuum. Assigning blog posts to one person and Instagram posts to another only works if the larger strategy is agreed upon from the start. The larger the team, the more the members must collaborate.

What about the goals assigned to each piece of content? Every medium has intrinsically different goals. For example, you might set goals on the number of social media shares for each blog post or infographic (a social action). You might set different goals to count the number of downloads on guide or ebook (a customer acquisition action, with different expectations along the customer journey). Which KPIs are most important will depend on your larger strategy.

Also, you must reevaluate the campaign. Did it perform as anticipated? Should you evaluate your core positioning or rethink your target audience? Return to your SWOT (strengths, weaknesses, opportunities, and threats) analysis regularly.

Question #2: What Are Your Visitor’s Goals?

There are two kinds of “visitor goals.” You must ask the right questions to master both.

The first (and most important) “visitor goal” is: what do your visitors want?

Content developed for inbound traffic needs to match specific visitor goals.

If the goal is “more information,” don’t muddle the focus. Give the visitor exactly what s/he is seeking. Don’t assume the visitor wants more. Instead, make it easy for them to discover more, should they want.

An example would be a landing page.


  • What does my visitor want? (Narrow the focus on the page to that particular desire.)
  • How do they want it? (In what format?)
  • What does my visitor need? (Does this need reflect other potential or likely needs?)

The second “visitor goal” is: what do you want your visitors to do?

Let’s return to our branding campaign example. How would you like to guide your visitor through the material? Do they move from blog post (awareness) to landing page (decision) to download (action)? How can you nudge them along the path? How will you overtly direct them?

One common mistake is not giving clear direction on next steps. Decide on your preferred pathway. Craft your content so that there is only one next action at a time. People prefer to think they are taking action by virtue of their decision. Make it easy for them to make a decision.

Question #3: Where Should You Focus Your Efforts?

Successful content campaigns do not necessarily need a long list of content. Investment in one or two quality pieces of content can outperform a broader campaign.

Instead, create focused content united by a single purpose. Where do the needs of your audience, and the goals for your campaign, overlap? Focus time and attention here.

Plan your content campaign with these variables in mind:

  • Human resources: who will do the work
  • Time resources: when it must be delivered
  • Fiscal resources: what fits into your budget

Answer these three questions in depth:

  1. What are the specific goals for your campaign? A clear statement wins.
  2. What does your audience want? Give them that, but drill down and make sure you understand what they need, too.
  3. What parts of your content plan overlap #1 and #2?

Consider your constraints as creative gifts and get started with revising your content strategy and then get to work on it. Quality content is currency online.

About the author:

Katie McCaskey is Content Director of OpenWater, a grant management software platform. Learn to establish and grow a grantmaking program by downloading the free resources at OpenWater.

The post How to Develop a Successful Content Campaign appeared first on best algorithmic trading strategies.

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Let’s talk: Social Media

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Social media is the cause of much discussion between small business owners. Some businesses don’t see the value in social media and others point to social media as the reason for their startup’s success.

But, social media requires skill (with full university degrees on the topic!) and there is a science to it even if it doesn’t seem so. Social media can be the easiest way to reach an audience but it can also be the easiest way to isolate a business from a particular audience. Unfortunately, some businesses have suffered from bad social media backlash due to some horrid mistakes made.

Social media can be an essential tool for all businesses but it is also essential to get it right and stay true to your brand.

Dynamic Business asked experts what mistakes businesses make when engaging on social media?

Tracy Hall, Marketing Director, GoDaddy ANZ:
One of the mistakes that businesses make is that they think of social media as free. I think it’s fair to say that in 2018, there’s no such thing as “free” social. On Facebook a number of algorithm changes have driven organic reach towards zero, making the platform a pay-to-play advertising environment for brands. If you want your customers and potential customers to see what you have to say on social media platforms, you will need to pay to reach them. You don’t need to put a huge amount of money behind social posts, but putting some budget towards strategically targeting customers can bring rewards. It might also be worthwhile investing some time to learn about the back-end of your chosen social media platforms and how they work to see exactly how your marketing dollars are impacting your bottom line or business objectives.
Michelle Gallaher, Managing Director of The Social Science, said:
1. “I’m a B2B organisation, therefore social media has limited value for us”: Wrong! LinkedIn is business critical for those in B2B or B2G. LinkedIn has a high page rank with search engines, which means your personal LinkedIn profile or your company page will often appear above your website on a search. A LinkedIn company page validates your business, particularly if you are a startup or small business. An active company LinkedIn page may be a far more effective driver of sale or service enquiries than a website particularly if you utilise the ads or sponsored content functions. B2B organisations often say that Facebook is not a social media option for their organisation. The line between personal and business on social media has become far more blurred with many professionals following work-related Facebook pages with their personal Facebook profile.
2. Social media is a huge database of facts, information and opinion invaluable to market researchers: Social listening is an incredibly valuable skill for any business in understanding their customer or client base, observing competitors or researching unmet market opportunities. In the old days, we used to pay market research companies vast sums of money for access to opinions, behaviour and data. Now smart organisations use social media as a key market research tool that, at a fraction of the cost, delivers fast, deep and lasting insights.
3. Leaving social media to the receptionist or the junior members of staff: Social media needs to be led from the very top of the organisation. Younger people (digital natives) may have the skills but they rarely have the insight or strategic approach to managing brands and client relationships in the digital landscape. When a CEO or Director of an organisation is comfortable and present on social media, the value derived from the channel is very significant. Leading by example also ensures that others within the business understand the social media policies, behaviours and content that is valuable to the organisation. When CEOs tweet, post, like and share, the organisation often delivers better customer service, manages relationships with stakeholders and investors, as well as has greater access to new ideas, technologies, opportunities and people.
Amy Walker, Co-founder and Head of Growth, Cognitives:
For me there are two key mistakes that brands make when engaging on social media.
The first is treating the social team as separate from other marketing channels, and not ensuring brand alignment and consistency. As we all know, brand consistency is essential to providing a cohesive story, and that needs to hold true across all marketing channels, including your marketing content, from your creative to your tone and brand personality.
The second mistake I see is brands getting too ‘up close and personal’ on social media. This is essentially another brand consistency problem. To put it simply, you shouldn’t be best buds with your customers on social media if that’s not how your brand interacts with its customers on every other channel. The most successful brands I’ve seen have a clearly documented brand guide, outlining how their brand communicates across all marketing channels, including social.
Charles Tidswell, VP for JAPAC, Socialbakers: 

The question is no longer whether businesses should be on social media, but how can businesses make sure they are getting the most out of their social media investment, folding insights from 30% of the worlds population who access social platforms on a monthly basis back into their marketing and business operations. Insights from social media are advancing rapidly, too frequently these insights are not identified or shared, they are managed in isolation.

Jake Colvin, Co-Founder and Director of International Operations, Owlet:

Social media can be invaluable, but it can also be stressful. As a company that has built out a 750,000+ following across Facebook and Instagram, we know this first-hand. I managed our channels when we were starting out and I used to pour over every single word. We now have an extremely talented, dedicated social media team in-house who are naturals at it.

Because social media moves incredibly quickly, businesses need to ensure they’re extremely responsive. Diffusing fires quickly and acknowledging your loyal followers who comment, share, or send direct messages can set you apart. In this age, your followers can often be your biggest brand advocates, so keep them onside.

Businesses may initially struggle to find a good voice that represents their audience. At Owlet, we’re extremely family-oriented, so we ensure our social team speaks with that same tone to enable our customers (mostly new parents) to feel empowered. Knowing ‘who’ you are as a business and what your tone of voice is, is imperative. Having a cohesive voice across all channels – including your customer service and online chat agents – truly enhances the customer’s experience.

Kirsty Jackson, Chief Marketing Officer, Cohort Go:
Social media is a fast-paced and public channel; meaning that mistakes can be made easily. While some can be forgiven or even go by undetected, others can be damaging to the reputation of a brand. Brands can often make the mistake of simply promoting themselves on social media rather than focusing their messaging to their followers. Engaging content is key on social media and each post should be written with the purpose of offering value such as education, entertainment or humour.
There is plenty of room for error when dealing with negative comments on social media. Some of the most common mistakes include deleting or ignoring these comments. Social media is a useful customer service channel, and negative comments are an opportunity to showcase exceptional service. Actively monitor comments and mentions, respond quickly, and apologise where necessary. Managing these comments well could even boost your brand image.

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How to take your business to the next level

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So, you’ve made the decision that it’s time to take your business up a notch. You’ve enjoyed a relative amount of success so far and wantto expand your enterprise. The problem is, you need some direction. There’s nothing wrong with this, as there are steps to take to solve the problem. Focusing on the future and moving forward can be difficult things to do. You’ve looked at the bigger picture and know what you want your success to look like. Here are some things you can do to make sure it happens.

Step 1: Set Goals

Setting goals is a brilliant way to clarify your focus, measure progress and track your achievements. Goals are also a way of pushing the boundaries, making you stretch yourself and take risks. Challenging yourself and pushing the lines of your comfort zone will mean you gain more in the long term. To help with the growth of your business, you should have long- and short-term goals. Write a business plan or use single targeted tasks to take your business to new levels of success.

Step 2: Focus on customer service

The continued success of a business depends on having a loyal customer base. Having regular customers means you’ve got a regular income.

Why is it so important?

Satisfied clients are also more likely to spread the word of your service with the help of word-of-mouth marketing. If they feel valued, they are more likely to come back and spread the word about your company

How you can achieve this

There are several ways you can improve customer service. Making sure your product or service is of the best quality is a good place to start. However, you should also concentrate on being a customer-centric company. Putting the customer first can ensure customer loyalty, leading to more exposure and, in turn, more profit in the long run.

Step 3: Delegate

As a small business owner, you are probably very used to doing a variety of things yourself. Learning how to delegate effectively is important for the future success of your business. It will also reduce the chance of you burning out. Delegation is a skill that will be challenging to learn, but you have to give it your best shot. Think about all the tasks you undertake yourself. Many of these can be completed just as well by someone else, and it will give you more time to concentrate on growing your business. 

Step 4: Keep up with new technology

In every modern business,technology plays a big part. There are many benefits forthe small business owner who understands how it can benefit their business. Part of that understanding has to be the willingness to keep up with the latest developments. For example, VPS hosting allows for custom installs and configuration. If you can keep up with new and changing technology, it will help you make better decisions, save money, time and other important resources.

Step 5: Mix up your marketing activities

When it comes to marketing your business, thereare so many strategies you can adopt. Content and social media marketing, inbound and outbound marketing and video marketing are just a few examples. As a small business owner, you have to be willing to explore new outlets of online marketing to run alongside your offline marketing activities. Changing, testing, and mixing your marketing activities will allow you to see what works best.

Try some of these ideas and see whatworks best for your business.

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Why working from home can lead to better performance

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Organisations need to have more trust in their employees and ignore the stigma around ‘working from home’ as it becomes the way of the future.

Many employers still think working from home, which is more accurately termed mobile working, will lead to a loss of control over their employee’s behaviour and productivity.

Quite frankly, if you feel like you can’t trust your employees to work without your physical supervision, you’ve got bigger problems.

Creating a culture of productivity and enabling your employees to operate with autonomy and respect will do far more for your business than forcing them to be in the office every day.

But many employers won’t embrace the option because they’ll lose a false sense of control, and employees are too afraid to ask because they don’t want to be in the boss’s bad books.

However, a recent Stanford study showed that working from home led to a 13% performance increase, fewer sick days, more job satisfaction and higher retention of staff.

There are so many myths around mobile working – ‘I’ll be taken advantage of, I’ll lose control of productivity’ – that some businesses are legitimately costing themselves money by not embracing it.

If you think mobile working could be right for you as an employer or employee, it’s worth considering the many potential benefits:

  • Productivity: While mobile working is still a growing trend, several early studies have found workers to be more productive while working from home or out of the office.
  • It’s more flexible: Whether you’re a working parent who needs to do the school run in the mid-afternoon or your job involves a range of travel, mobile working gives you geographical independence and the ability to break the constraints of the 9-5 grind.
  • Autonomy leads to better decisions: Employees who feel like they have the trust and respect of their employer will be more likely to make good decisions and meet deadlines. That leads to improved employee retention
  • Eliminates travel time: Less commuting means less wasted time in a day, less congestion on public transport and less time to yourself.
  • Reduces overheads: 
  • Having a mobile workforce means you’re less likely to need huge amounts of office space, which is one of the biggest expenses businesses have. Less overheads = more profit.

And the knocks against working from home often don’t hold water, like the myth that there are more distractions at home.

We’ve all seen people in office environments take their third coffee break, or have a long conversation in the kitchen, or simply be distracted by social media on their phone. Distraction isn’t a mobile working problem, it’s a human problem.

Productivity comes from results, and the business needs to set their standards clearly so employees meet them no matter where they’re working from.

In the end, establishing a culture where standards are clearly set and met is the most important thing, wherever you work. But if you do that, it means than mobile working can help improve morale, productivity and workflow.

Jamie Cunningham is a Business Performance Coach at SalesUp! and an international speaker on business issues.

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Fem-care brand Moxie’s new makeover

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Thirteen years after first appearing on supermarket shelves, Australia’s first and only ‘truly purse worthy’ fem-care products have had a make-over. Moxie tampons, complete in reusable and recyclable purse-worthy tins, first launched at Woolworths in early 2006. To mark Moxie’s 13th Birthday, the brand has had a “glow-up” (an urban term used to describe an incredible transformation) and is excited to re-launch its tampons in new-look packs at Woolworths stores nationally, where it all first began.

“Moxie came to be because I was sick of having tampons roll around in (and out of!) my handbag,” said Mia Klitsas, Moxie Co-founder.

“Our aim was to combine function and convenience with style in order to provide women with a product that truly met our needs, whilst looking as slick and stylish as all the other products that we have in our artillery.

“We have a great relationship with our Moxettes and they’re very vocal about what they want in the products they use. Our glow-up is very much a reflection of that.”

In line with consumer needs and wants and as a result of Moxie’s extensive market research, Moxie’s new packs will now include one (previously two) unique and discreet chic tin, that has been designed with minimal branding so that it can easily be re-filled or up-cycled. Each pack will now also contain 20 tampons (previously 16).  Every detail; from the slick outer pack embossing to the informative inner leaflet (featuring ‘period hacks’ and other useful info), has been meticulously considered and designed to bring an extra touch of luxe to a product type and category that has previously often been deemed clinical.

The word ‘Moxie’ means to have guts, determination and spunk and was a term often used to describe women in the 1930s and 40s. Moxie’s new-look tampons in Regular and Super variants are available for $5.00 each exclusively in Woolworths stores nationally from 19.10.18.

Dynamic Business sat down with Moxie’s Co-founder Mia Klitsas to discuss the company’s new launch.

What made you relaunch? 

Moxie has always been about modern femininity and style; over the last 13 years, femininity has evolved and we felt it was important to evolve with it! The new design is more minimalist and premium looking (with embossing and foil logos) and also focuses on less waste and better value (each pack now contains one re-fillable/reusable/recyclable tin and 20 tampons instead of 16).

What kind of preparation goes into a redesign/ relaunch?

Lots of market research, discussions with and feedback from our ‘Moxettes’ (our most fiercely loyal customers), consultations and collaborations with retailers and design teams… it was a lengthy process that we worked diligently on for over a year.

Did you outsource any help from experts?

We worked with Melbourne-based design agency ‘The Company You Keep’ who really understood our vision and helped us bring it to life.

What is the biggest lesson you have learnt from these last 13 years? 

Despite the temptations to employ day-to-day, short-term tactical programs to grow the business and compete with major players (i.e. deep price discounting), we’ve instead mostly focused on and invested in our overall brand strategy – which has resulted in strong brand loyalty and a truly unique proposition for the category that can’t be easily replicated.

What is the biggest milestone in the last 13 years?

The biggest milestone was having Woolworths as our first major retail stockist and national platform in which to launch the Moxie range, all those years ago. And now, with the brand re-launch, we get to do it all over again!

Biggest hurdle that you overcame?

So many over the years, but one that comes to mind immediately is having survived the GFC!

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Is Your Small Business Ready for Black Friday, Small Business Saturday and Cyber Monday?

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You might feel like a real underdog with all the major retailers slashing pricing and offering FREE shopping this holiday, but fear not. There are numerous ways that small businesses can maximize their profits during the holiday shopping season too, you just need to be prepared. In this article, we’ll talk everything Black Friday, Small Business Saturday, and Cyber Monday. I’ll give my top tips on remaining in the black this holiday.

Thanksgiving is November 22 this year. So game time is Friday, November 23th, Saturday, November 24th and Monday, November 26th. Small Business Saturday is held on the Saturday after Thanksgiving to encourage holiday shoppers to support their communities by shopping at locally owned businesses. It’s common for the sales to begin before Black Friday starts and extend beyond Cyber Monday, so the time is now to finalize your plan. Often the majority of the deals are available both in-store and online, but as a small business it might make sense to mix things up a bit. Here are a few ideas to get ready for Black Friday, Small Business Saturday and Cyber Monday.

Figure Out Now What is On Sale. Don’t be afraid to bundle a popular item with slower moving inventory. For online retailers, you might want to develop a code for an extra discount, and at holiday time FREE shipping is a must. Charging shipping fees is one of the biggest causes of shopping cart abandonment. If you sell professional services, consider offering a deal for services paid in advance. My cleaning service offers 10% off for 6 months of service bought up front, and that’s a deal. I’ve seen professional speakers offer a discount for speaking gigs booked in advance too.

Develop a Marketing Plan & Budget for Holiday Promotions. If 4th quarter is your Super Bowl, you need to get together a marketing plan and a budget. How will you get the word out about your special holiday offers? Will you do mobile/text ads? Email blasts? FB ads? Direct Mail? Holiday discount cards? Etc. Run a contest encouraging followers to answer questions like, “What’s the hottest holiday gift this season?” Anyone who answers gets a 5% discount with the winner getting a 15% discount. Post photos of your employees getting ready for the day, and post your business’ story of how it got started. SMBs can also incorporate #SmallBusinessSaturday hashtag in their posts to attract more eyes. The options are endless, but you need to plan how much budget you’ll invest in your marketing efforts.

Order Your Supplies. In order to avoid a holiday disaster, order plenty of inventory, shipping and packaging supplies. You might need bags and extra printed materials for a special coupon for a percentage off to draw shoppers back in for your after Christmas sale.

Install a New POS System. If you are going to use new technology,such as a point of sale system, to transact business in your retail store this holiday, you need to install it now and get everyone trained on how to use it. Long lines are a drag, so you should equip your staff to help customer as fast as possible.

Promote that You’re Participating in Small Business Saturday. Reach out to local media about your plans for Small Business Saturday and encourage them to come by to hear your business’ story. Make sure all your social media pages are up to date and post content about your business’ plans for the day. American Express has set up a whole website for you to provide marketing materials and ideas. Plan an event for Small business Saturday to draw in customers, such as a pop-up shop, kick-off breakfast or partner with several local businesses to sponsors a holiday festival. You can even garner extra publicity if you make it a toy or coat drive for kids. It is a great way for you to get the whole community out to Shop Small on Small Business Saturday.

No matter what you sell, you should be running a sale this holiday season. Don’t be afraid to spend money to make money. Online advertising should be part of any strategy. Even if you focus all your effort on just one product, you could set yourself up for a beautiful new year.

The post Is Your Small Business Ready for Black Friday, Small Business Saturday and Cyber Monday? appeared first on best algorithmic trading strategies.

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How to create a genuinely flexible workplace

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Creating and supporting a genuinelyflexible workplace is a smart way to boost creativity, energy and the overall happiness of your employees, while making sure that productivity does not suffer. Here are five best practices to creating a genuinely flexible workplace.

  1. Understand your legal obligations

 Under the Fair Work Act (2009) employees who have worked with the same employer for at least 12 months can request flexible working arrangements if they:

  • are the parent, or have responsibility to care for a child who is school aged or younger;
  • are a carer (under the Carer Recognition Act 2010);
  • have a disability;
  • are 55 or older;
  • are experiencing family or domestic violence; or
  • provide care or support to a member of their household or immediate family who requires care and support because of family or domestic violence.

Employers must grant or refuse a request within 21 days. They may refuse the request only on reasonable business grounds, and those reasons must be described in the response. Remember that employment laws and awards apply to flexible work arrangements just as they apply to more traditional arrangements.

Of course these requirements are the minimum standard. For employers looking to create a flexible workplace, it makes sense to extend flexibility to all employees above and beyond the employer’s legal obligations.

  1. Put expectations in writing

 This is a good idea for the sake of clarity, if nothing else. “Flexibility” can mean a lot of things, from job sharing to working from home, to working later or earlier hours.  Both parties should be as explicit as possible about what kind of flexibility is intended.

Then there is also the complex issue of enforceability. An agreement about working conditions should be treated as a formal, enforceable employment contract. It should be negotiated, carefully drafted, memorialised in writing and executed.

  1. Set a date to evaluate the plan at the outset

Regular feedback and proactive management are particularly important with flexible work situations. It is a good practice to set a date for review of the arrangement at the beginning. Both parties should keep specific notes about what does and does not work smoothly, so that these issues can be discussed when reviewing the arrangement.

If flexibility does not work out for a particular employee or in a particular job category (and sometimes it is the employee who cools on the arrangement) it is best to have a record of reasons for ending the practice.

  1. Make sure the technology is in place

A laptop on the corner of the dining room table may not be enough to create a workspace away from work. Before the flexible arrangement goes into effect, make sure that all team members are comfortable with whatever technology – Skype, Google Docs, HipChat, or other platforms – are determined to be appropriate to accomplish the tasks at hand.

  1. What’s good for the goose…

Your employees are going to be very curious about flexible working arrangements. Communicate with them frequently, preferably in a formal way about when and under what circumstances flexible working may be an option. Encourage their input about how well it works, or how to make it work better. The best way to head off any allegations of discriminatory treatment is transparency.

Rolf Howard, Managing Partner, Owen Hodge Lawyers.

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Weekend Favs October 20

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Weekend Favs October 20 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

  • Carrot – Ensure important messages from company leadership don’t get lost in the shuffle.
  • Personably – Create an incredible on-boarding process for your new hires.
  • Jotform PDF Editor – Convert data from forms into clean, elegant PDF documents.

These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape

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