Logo design has come a long way since the start of the 20th century.
It’s grown as an art and as a business science.
Logo design has also grown more challenging as the marketplace expands and communication has amplified globally.
Once upon a time, it didn’t matter if a local small business accidentally shared a logo with another business 100 miles away. The odds were good that the audiences for each business would never overlap.
But, that’s no longer the case.
The internet has obliterated distance and language barriers. Today, it’s imperative that each company have a unique brand identity, including a unique business name and logo to distinguish them from their competition. (And avoid legal repercussions…)
As we wrote in our comprehensive…