Social media is one of the best ways of growing your business in the modern era. So many people around the world use platforms like Twitter and Facebook and they offer the perfect way to promote your business and communicate with customers. YouTube is another site that can help with this and here we will look at how to use it for business purposes.
The fact that many people with businesses still ignore the potential of YouTube for promoting and growing their brand is mystifying, as more than a billion people subscribe to channels on this site; over a billion hours worth of videos are viewed on it every single day; and in the US it attracts higher numbers of people within the coveted 18-34 age range than any of the television stations. It is possible that many business owners are unaware of just how wide a reach the site has, but these stats demonstrate that it needs to be a part of your promotional strategy.
Before you can start producing content for YouTube you need to be clear on what you hope to achieve with it, whether it is to draw customers to your website, increase engagement with – and awareness of – your brand or boost sales. Knowing what you want to achieve will ensure that the videos you create for the channel will be focused. You do not have to produce videos solely in one style though, as you can upload advertising ones alongside helpful product demonstrations – and YouTube now allows people to browse your other videos while watching one. In fact, you should aim to create plenty of content for your business, because the channels that take off on YouTube are the ones that are updated regularly.
A key feature that should be a part of all videos you make is a call to action. This is how you ensure a real connection with potential customers instead of having them simply view the video and move on. This call to action could be asking them to subscribe to your channel if they like what they see, share your video on their own social media pages, get in touch with you for further information or provide feedback comments underneath it. This last one is a form of engagement you are likely to get anyway and you can turn even negative feedback to your advantage by responding to it quickly. Try to respond in ways that are polite and helpful and tailor each comment individually, as a standardised response will come across as bland and insincere.
Finally, come up with titles that mention the actual subject of each video, because people search the site for what they want using phrases and keywords, so you need your video to show up in their search results.
YouTube is not a site you can afford to ignore; if you follow these steps then it can be an invaluable tool for growing your business.