Ombudsman supports Business Growth Fund for high growth SMEs

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The Australian Small Business and Family Enterprise Ombudsman (ASBFEO), Kate Carnell today welcomed the announcement of an Australian Business Growth Fund, a recommendation in the ASBFEO’s Affordable Capital for SME Growth report.

“Our report identified the need to address a critical funding gap for long-term, patient capital to enable our up-and-coming, high growth potential small to medium enterprises (SMEs) to flourish,” Ms Carnell said.

“We support government investment of $100 million into the Australian Business Growth Fund and a matching commitment by the Commonwealth Bank of Australia, National Australia Bank and HSBC Bank.

“However, we question the absence of commitment by Westpac, ANZ and Australia’s super funds.

“Importantly, the Fund will be managed by private sector expertise and will benefit SMEs with annual turnovers between $2 million to $50 million.

“Minority shareholding up to 40% will enable these businesses to retain control of their company; a very different scenario from traditional private equity funding.

“Similar models in the UK and Canada are tried and tested; addressing barriers to accessing affordable capital for businesses that have gone on to demonstrate successful growth.

“We also support modification of Australian Prudential Regulation Authority (APRA) regulations to set an appropriate risk weighting to make it a viable proposition for private sector investment.”

Media release distributed by AAP Medianet.

Why this entrepreneur believes character outweighs IQ in business

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Byline: Jim Penman, the founder of Australia’s largest home-service franchise, Jim’s Group.

Change character, and I believe you can change the world. I strongly believe this is also the case in business.

The real key to success is temperament

People think the key to success is knowing things, and that does matter, but the real key I believe is temperament. If someone possesses the right character, they can learn the necessary skills and tools on the job. If they don’t have this foundation, no education will help.

At Jim’s Group, my strategy in hiring is to choose based on character, and from there see how they go in the role. This has proven successful as my best staff are not those who have the highest degrees or the most experience, they’re the ones with the best character. There was a young man, Joel, who began working for me on a casual basis doing basic, unskilled tasks, and he is now one of my senior managers. I hired him and keep him now because of the kind of person he is. I implore businesses to seek out employees that firstly have a strong character but secondly have valuable work background and experience. You will run into issues if you purely focus on qualifications.

Brains are not in short supply

 IQ and knowledge are not in short supply. It’s character and a work ethic that are in short supply. This is a real problem that needs to be addressed, especially within school and university environments. We waste billions on education trying to train up people’s knowledge as if knowledge is what counts, and yet we undermine character by not letting children and young adults work on their soft skills, or secure jobs or internships where they could learn character.

I see my failures in character rather than intelligence as why I have not done better. I have an intense ability to focus, a disregard for small talk, and an emotional disconnect. These shortcomings have led me to set up an organisation where employees who possess the characteristics I lack can be recognised and flourished. While innovation is important in what we do, the changes we make often stem from these employees rather than any brilliant ideas of mine. If you or someone in your business also lacks the above skill set, find an employee that can balance this out.

Creating a culture of collaboration, rather than competition

Creating a work culture and environment that places an importance on humility and helping each other out will promote growth. If employees are competing to be the ‘smartest’ or ‘most capable’, this will not only damage relationships and build pride, but it will diminish teamwork. Although healthy competition can promote productivity at times, collaboration will help employees feel more inspired, nurtured and it can take the ego out of any situation.

By listening and working alongside others, you will learn a huge amount about what you should – or shouldn’t – be doing in order to improve your business. There is always more to learn. Be open to advice! My hope is that the newly released biography about my life and business, Jim’s Book, shines light on these important fundamentals of business.

People buy emotions, not products

I believe my own success is largely due to an unreasonable passion for customer service. I find that in business the people who succeed the best are not those who are most money hungry, but those who are actually dedicated to doing things well for their customers.

These days, consumers are bombarded with endless choices and recommendations for products and services. So, how do they make their decision? And what can you do to ensure they end up choosing you? Businesses need to ensure that each employee genuinely cares about the customers they look after and are always thinking of ways to improve. This nurturing process will convert into more leads, follow up purchases and make the customer feel like they’re not just another number.

Jim Penman is the founder of Australia’s largest home-service franchise, Jim’s Group. The newly released biography about him, Jim’s Book, delves deep into how he ignored conventional thinking to turn a few mowing rounds into a corporate juggernaut.

Amazon Web Services Sydney Summit set to unveil the latest global technology trends

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Amazon Web Services Inc. (AWS), an Amazon.com company, today begins its annual Sydney Summit, showcasing the latest technology trends alongside some of the world’s biggest and most innovative companies and public institutions.

More than 15,000 attendees are expected to visit Sydney’s International Convention Centre over the next three days, making it one of Australia’s largest technology conferences.

“To remain competitive, every company in the world has to keep transforming its customer experience, and the way they does business,” said Paul Migliorini, Managing Director for AWS in Australia and New Zealand.

“Cloud technology has paved the way for accelerated innovation, helping businesses remain relevant and competitive by lowering costs, and providing the solutions to create and bring services to market quickly.

“It’s clear that the rapid evolution of AI, ML, and cloud computing technologies is changing the way we live, work, and play.”

Dynamic Business will be attending the AWS Sydney Summit to talk to some of the leaders in this innovative space over the next few days. The scheduled interviews are with both AWS representatives to talk about start-up tech and investment as well as other leadings companies such as Canva and Formula 1 that are now using AWS to better their customer experiences through tech.

Nine sells Fairfax regionals for $115m

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By Stuart Condie on 09:40 30/04/2019 (AAP) 

Nine Entertainment has agreed to sell its regional and community newspapers for $115 million, offloading about 170 titles acquired last year in its merger with Fairfax Media.

The Australian Community Media and Printing titles, which include the Canberra Times, The Newcastle Herald and the Illawarra Mercury, have been bought by a company controlled by former Fairfax executive Antony Catalano and ASX-listed Thorney Investment Group.

Nine, which will retain metropolitan titles including the Sydney Morning Herald, The Age and The Australian Financial Review, said on Tuesday it will receive $115 million in cash plus up to $10 million of advertising in ACM titles over three years.

“The sale of ACM is aligned with our strategy to exit non-core businesses and to focus on Nine’s portfolio of high-growth, digital assets,” Nine chief executive Hugh Marks said in a statement.

“We will retain a commercial relationship with ACM and look forward to continuing to work with the business in areas where there are mutual benefits to both Nine and ACM.”

The deal includes a content-sharing arrangement “for a short transitional period” and preserves commercial arrangements including ACM’s printing of Nine’s metropolitan titles.

Mr Catalano spent 26 years with Fairfax and was chief executive of Domain for four years, leading the property classifieds business through its 2017 spinoff from Fairfax into a separately listed business.

He quit in January last year and failed in a last-ditch attempt in Federal Court to prevent the merger between Fairfax and Nine by buying a blocking stake in the old newspaper publisher.

Nine shares were valued at $1.74 before the start of trade on Tuesday, up 26 per cent this calendar year.

NSW economy retains pole position

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Consistent strength across the board sees NSW retain pole position according to CommSec’s latest State of the States report released today.

Of the key economic indicators considered in the report – including economic growth, retail spending, and unemployment – NSW is consistently strong, ranking second in seven of the eight indicators.

Treasurer Dominic Perrottet said NSW’s sterling performance showed the State’s strong fundamentals were helping to support jobs for the people of NSW at a time when global and local economic headwinds were picking up.

“A strong economy isn’t important for its own sake – it means jobs to support families today, and a pipeline of new opportunities as the people and businesses of NSW work to build a brighter future,” Mr Perrottet said.

The report highlighted NSW’s exceptionally low unemployment, noting that “In NSW the trend unemployment rate of 4.3 per cent hasn’t been bettered in monthly records going back to 1978.”

The excellent unemployment figure has contributed to strong retail spending which was 15.6 per cent above the decade average in the December quarter.

According to the report, economic activity in NSW was 25.4 per cent above its ‘normal’ or decade average level of output in the December quarter.

Notably, construction activity in NSW was 29.1 per cent above the decade-average, reinforced by strong infrastructure investment and home building.

NSW also saw solid equipment investment for the December quarter, 10.9 per cent above the decade average.

“Our $90 billion infrastructure program isn’t just rebuilding the state, it is building jobs, fuelling the economy, and helping protect the state against economic headwinds,” Mr Perrottet said.

How to Evaluate an MLM Business Opportunity

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MLM BusinessMulti-Level Marketing businesses, also known as MLM businesses, are often the first entrepreneurship opportunity people are drawn to when trying to make side money. If you pick the right business and are really fired up, perhaps your side hustle could become your full-time revenue stream.  However, before you jump in feet first, you need to evaluate if the MLM business opportunity is the right thing for you.

What are some of the top MLM businesses you ask? Have you ever heard of Amway, PrimeAmerica, Avon, Metaleuca, MaryKay, Rodan and Fields, Arbonne, BeachBody, Jeunesse and Herbalife…to name a few. If you are considering one of these kinds of business opportunities, make sure you ask the person recruiting you a few of these questions up front:

  • How long have you been in this business?
  • How much time do you spend on this business weekly?
  • What is the minimum monthly order requirement?
  • How long it takes to make real money?
  • Can you share the statistics about how many people are still in business after a year?

MLM business opportunities require upfront fees, monthly maintenance fees, inventory order minimums, and lots of your time. You must have or develop a customer base. Often, they’ll train you to go out into the world to prey on your friends and family to do business with you or better yet—sell for you in your downstream. That’s where the real money is in this business model. It’s all about the people you sign-up underneath you. Beware if there’s more emphasis on getting people to sell for you rather than the value of the products or services.

MLM businesses offer a proven system. However, you will pay money, buy products to sell and ultimately, it’s someone else’s dream. And did I mention it requires a lot of your time? Weekly meetings and conference calls are required. Moreover, direct selling involves live selling on social media these days, too.

6 Benefits of MLM Businesses

Multi-streams of revenue: People who believe in MLM businesses are sold on the dream of ultimate wealth from residual income. Multi-streams of revenue are the BEST type of income a person can literally achieve.

Small amount of financial risk: There is a certain amount of inherited risk involved when you become an entrepreneur.

Low overhead costs: Most MLM business are home-based, and thus there is low overhead costs and minimal inventory, so storage is not need.

A huge demand for good quality products: If it’s a great product or service people will buy it. Financial services, weight loss, beauty, health, and wellness products are the most popular products.

No employees to hire: MLM business is designed to be an army of one. It’s a business of people independently working together.

Unlimited income potential: There is no limit on how much money you can generate with your MLM business or otherwise, but your paycheck is limited to your annual raise and bonus if you are lucky.

Understanding the MLM Business Model

Here’s how the MLM business model typically works. The manufacturer builds a highly-motivated, commission-only sales force, to sell its products and services directly to consumers. To be a credible salesperson, you must buy and use the products and services yourself (which are purchased at a modest discount.)  The manufacturer then charges the seller a monthly fee for the privilege of being a salesperson and gives them a minimum amount they must order to keep inventory to sell. The seller must purchase their sales tools and marketing giveaways from the manufacturer. So, who is making money: the manufacturer or the seller? In fact, 90% of the money in this business model goes to the manufacturer.

I have been in business for 20 years, and I have been a business expert for ten years. I do know people who have generated $5-million a year from MLM businesses, but that is an anomaly. Typically, only 1% of people make real money from these MLM business opportunities.

In a small business, your time is the most valuable thing you have to give or sell. I have seen people run to team meetings for pep talks on evenings and weekends and not make money, and worse ruin a lot of friendships by inappropriately selling to them. I think early adopters are the only people making millions.

If you put all that effort and time into a business where you made 100 percent of the money you would be better off. I think MLM businesses are for people who like the idea of being in business but aren’t really willing to put their butt on the line behind their own business idea. If you are making money in your MLM business you are fortunate–but if you are just making a little money, I would calculate the hours you put in by the money your making so that you can figure out how much your time is really worth.

I do not believe in telling people that they have good or bad business ideas—I just want

you to have good information. In my first book, Become Your Own Boss in 12 Months, I outline the steps to start and run a successful small business. Read it and decide if you’re interested in an MLM business or building your own business idea.

Regardless you need a marketing plan.

The post How to Evaluate an MLM Business Opportunity appeared first on Exchange bitcoins for dollars.

Why Your Startup Needs To Analyze Data From The Beginning

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Unless you’re a serial entrepreneur well on your way with a 5th startup, then much of the work involved with your new business is something you’re doing for the very first time. Indeed, corralling the many moving parts, activities and people to get the business up and running smoothly is tough enough. Doing so while taking all the right actions is near impossible.

That is, unless you develop business intelligence through data analysis to provide some much-needed guidance.

Too Busy to Stop to Analyze Data?

When you’re being pushed and pulled in 50 different directions as the CEO, a focus on data is the last thing on your mind. That’s data collection and review. That comes later, you convince yourself.

Well, actually… not so fast.

While the opinions of different staff members will vary depending on their previous experience in the industry and their unstated biases, the data doesn’t lie. For instance, by tracking the sales day-to-day and week-to-week, it’s possible to spot trends faster than waiting for a monthly report.

How Data Can Be Useful to Entrepreneurs.

For startups with a limited amount of capital which they need to stretch out until profitability or be forced to enter a new funding round to give away another chunk of equity, it’s far better to do business smarter.

By using early data, the CEO and marketing team can examine what is working, what needs an adjustment in approach or design, and those initiatives that simply aren’t performing. This type of review is useful when adding new features to an SaaS or when developing a range of physical products around a connected theme.

Instead of running the business by feel, data analysis provides a valuable second opinion. It’s also an impartial one with an absence of emotion which is beneficial when it’s necessary to be painfully honest at the upper levels about how the startup is really performing.

Data Analysis is An Advanced Field.

Data analysis has grown as a subject. It now commonly incorporates different related topics such as econometrics, advanced forecasting using analytical data, data analysis and big data econometrics too.

For leaders interested in delving deeper into the subject matter, the data analytics certificate from Boston College provides an in-depth online training over an eight month period divided into 8-week term blocks of study.

Whether you want to create more accurate forecasts of your startup’s financial future, run different analyses and filtering to confirm various possible scenarios, or to begin to integrate big data thinking into a startup business framework, these are all covered in this type of certificate. Furthermore, it can form part of a future Master of Science in Applied Economics degree, if so desired.

When analyzing data from the first day of business, it’s possible to avoid mistakes and take additional steps in the right direction. Continuing to invest in areas that aren’t showing promise when the data is there to prove it is then avoided. This leaves more capital available to fund sensible expansion projects and to survive as a startup through to eventual profitability.

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Home Decor And Accessories For Women – Two Very Successful Home Business For Sale On ExchangeMarketplace Reviewed

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Home businesses today are getting a lot of attention as customers now are looking for one-of-a-kind products curated and customized for them. As an owner of a home business, you bear lesser costs because you don’t have to worry about paying rent for office space or commute. When it comes to your business, you also get to be your own boss and take independent decisions. With nobody to fire you, home businesses are a great way to experiment with products and creative marketing strategies!

Exchangemarketplace has two such e-commerce home businesses that are now up for grabs – ‘Everything a girl wants’ and ‘LumoDecor’!

Here’s a review of both these businesses for you to quickly decide which one you want to put your name on.

Everything A Girl Wants.

Everythingagirlwants.com sells an exclusive handpicked collection of clothing, beauty, accessories,  homeware, and pet care products. Everything A Girl Wants has good potential to grow with the right digital marketing strategies. With a good chain of suppliers and followers on social media, the buyer only needs to spend about 12 hours a week to maintain this business.

The average revenue being earned by everythingagirlwants.com is $20,057 per month with an average sales of 700 products per month. The business has been seeing an average profit of $11,500 per month with a 31% profit margin. The website has an average of 18,991 sessions/month. Some additional costs the buyer would bear when purchasing this e-commerce business includes:

  • $29/month on a Shopify plan
  • $1/month on domain
  • $10/month on apps

Everything A Girl Wants has gained a total revenue of $80,229 since it kicked off. The e-commerce website is up for sale on Exchangemarketplace for a total of $55,000. The website gained total traffic of 75,967 sessions in the past five months. The sale of the website includes product photos, supplier contacts, logo and branding assets, domain name, and social media handles.

If you are an aspiring entrepreneur, buying this home business would be a good option for you because the seed here is already planted and all you have to do it is water it every day!

LumoDecor.

Lumodecor.com is an e-commerce website that sells affordable and unique home decor. The website also offers free worldwide shipping. The owners of the website have good supplier contacts and offer the lowest price available on the market. With total traffic of 112,836 sessions, this store has a conversion rate of 3.7%.

With an average revenue of $29,251, the company makes an average sales of 2,458 products per month. The company keeps a profit margin of 20% gaining an average profit of $10,749 per month. The business website receives an average of 28,209 sessions per month. The buyer of this website can easily continue this home business as the owners of the website have a good foundation in place with reliable suppliers and access to a niche market. The additional costs that the buyer would bear on a monthly basis are:

  • $79 on Shopify plan
  • $1.17 on the domain name
  • $400 on employees
  • $70 on Facebook Ads
  • $70 on Shopify Apps

The company has witnessed a total revenue of $117,003 since its inception in July 2018. The company is up for sale on exchangemarketplace.com for $21,000. The purchase also of this business includes product photos, domain name, supplier contacts, a mailing list of about 5000 subscribers, logo and branding assets, social media handles with 4,500 followers. Moreover, the owner of the website will even help you get into this business’ groove for the next 2 months!

Both these home businesses are a great choice for people looking to get into the business game. Home businesses are a great start because it comes with fewer investments and costs. It lets you spend time with your family as well as maintain your business side by side.

Check out Exchangemarketplace.com for more business opportunities.

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How Startup Cultures Can Engrain Smart Protocols From Day One

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by Manish Dudharejia, President and Founder of E2M Solutions Inc

Startups require unique, passionate environments, especially during those first few months. Everyone is full of ideas and ready to embrace something new. Birthing a new company can be a stressful process, but it’s also a time of powerful change and excitement for those who are involved.

Because those first weeks are often so uncertain, it’s common for things to dissolve into chaos, especially once the ball starts rolling. It’s essential to establish a strong culture from day one that pushes your organization toward success, even as your startup takes off.

Here’s how startups can begin instilling a productive system of action from the get-go. Not only will establishing these effective protocols save you time and money, but it will also make your new company a more enjoyable place for old and new employees to work.

Eliminate Confusion About Brand Standards. 

Now is the time to firmly define the company’s standards and protocols. Ideally, the values you come up with here should reflect from the logos and colors to more permanent details like the business name. Doing this early on will help avoid problems with inconsistency and prevent your team members from spending hours debating details. Plus, by establishing the brand standards at the beginning, you’ll make it easy for new employees to understand the rules as soon as they join in the future.

Brand standards aren’t just about designs. These guidelines can also dictate how your company behaves in certain situations by defining the core values, mission, and personality of the business as a whole.

When content is produced, what is the brand’s voice? When customer service issues arise, what is your number one goal? Answering these questions can steer you toward a clear picture of your future and establish your branding power.

Although this may seem like a complicated task at the beginning of a startup, it’s smart to work on shaping the future of the company from day one. This leaves less room for errors, especially once you bring on new employees.

Determine How Time Will Be Tracked.

In a startup environment, it’s easy to track time and responsibilities with the honor code. The team is likely small and close-knit, making it easy to hold everyone accountable without rigid standards in regards to project management. However, that will change as the business grows and takes on new employees. Managing half a dozen team members is very different from working with a team of twenty or thirty.

Start planning ahead now by looking into task management tools and systems that will help with productivity and time management. Platforms like Wrike, Trello, and Asana make it simple to assign projects to people and monitor their progress.

Additionally, these services provide a form of in-house communication that can dissuade people from scheduling unnecessary meetings.

According to Atlassian’s surveys, roughly 59 percent of United States workers say that communication is their team’s biggest obstacle to success, followed by problems with accountability. Although you might not see these problems now, they will come with time. Avoid them as much as possible by establishing a time-tracking task management system today. Even though the cost might seem tough to justify early on, having concrete processes established before rapid growth is priceless in the long run.

Make Your Work Environment Fun But Productive.

More and more companies today are focusing on promoting “fun” workplace environments. It’s not just for enjoyment – it’s also to foster a healthy work environment. When the Fortune “100 Best Companies to Work For” list came out in 2018, 81 percent of the employees that worked at “great” companies also claimed they work in a “fun” environment. Clearly, there’s some kind of correlation between success and fun, even if we’re not sure exactly what it is.

Research has indicated time and time again that employee happiness is an integral aspect of a company’s success. That’s why an increasing number of businesses, especially new companies, are focusing on employee wellness and positivity alongside productivity. A Deloitte 2018 Human Trends report revealed that more than 40 percent of all workers suffer from high stress that negatively impacts their productivity.

Some great ways to facilitate a happy workplace environment and culture include:

  • Giving positive and negative feedback with constructive advice
  • Promoting professional and courteous behavior among all employees
  • Rewarding good work with praise and promotions
  • Handling HR problems discreetly so everyone feels safe
  • Treating all employees fairly

A word of caution: beware of “fun” additions to the office that don’t actually contribute to a productive culture or care for employees’ wellbeing. In other words, no, you don’t need that ping pong table. It’s okay (and even beneficial) to establish a workplace that loves to laugh, but you certainly don’t want to encourage a company culture that thrives on wasted time.

Be Transparent and Hold People Accountable.

Although you don’t want to waste time in pointless meetings, communication is key in a startup culture. Ideas are born with discussion and brainstorming sessions, of which you’ll have plenty of in those first few months.

In these many discussions, don’t shy away from transparency and accountability on a company scale. Be direct about who is accountable for what tasks and how projects are progressing. Even if the news isn’t great, you want your startup to be built on a culture of authenticity.

About 31 percent of employees surveyed by Kimble Applications said that more transparency regarding the overall health of the business would allow them to better understand their employer’s goals. Additionally, 23 percent of these employees said that transparency would make them more motivated.

People value being in the loop, so establish that as a precedent now. Let people have a say in the future of the company, and hold people accountable to both company goals and their personal goals.

In Summation.

Being a part of a startup company provides you with the unique opportunity to build a culture of productivity and success from the ground up. Don’t wait until the business has grown to start implementing these aspects; plant the seeds while the core concepts of the company are still growing. The stronger your protocols are from day one, the better off your organization will be in the future.

 

Manish Dudharejia is the President and Founder of E2M Solutions Inc, a San Diego Based Digital Agency that specializes in Website Design & Development and eCommerce SEO. With over 10 years of experience in the Technology and Digital Marketing industry, Manish is passionate about helping online businesses to take their branding to the next level.

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Running A Home-Based Business? 5 Ways To Make Clients Feel Special

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Home-based businesses have been around for decades, even before computers were a standard in every home in America. In the 1980s, the most popular home-based business was word processing services. Today, home-based businesses range from varied computer services, coaching, massage therapy, and even counseling.  

Once you get a taste for it, running a home-based business is a convenience you don’t want to lose. The happier your clients are, the more business you’ll retain.

Regardless of your industry, here are five ways to keep your clients happy and feeling appreciated:

1. Be flexible.

It’s unrealistic to expect clients to be exactly on time and always keep their appointments. Being flexible will go a long way. While you don’t want to let clients walk all over you, it’s important to be flexible enough to flow with life’s demands.

Remember, not everyone has the luxury of setting their own schedule. Most people – including your clients – have to work around a schedule set by someone else. When one aspect of their day changes, it pushes everything around. Your clients probably have other priorities like children and pets. Be understanding when they need to reschedule or cancel at the last minute.

2. Ensure clients have a safe place to park.

Parking is a major source of frustration. According to USA Today, American motorists spend 17 hours each year searching for parking spots. If you’re located in a busy downtown area without ample parking, you might lose some new clients when they see your parking situation.

If you don’t have a driveway to park in, your clients will need to park on the street. Some clients won’t feel comfortable parking on the street in certain neighborhoods. If the street parking is full, they may need to park in a garage and walk several blocks back to your house.

The solution is to give your clients your parking spot to make their visit as convenient as possible. If you have clients coming and going frequently, you may want to start parking on the street regularly so you don’t need to run around at the last minute to find street parking.

3. Ensure clients have a clean place to park.

Finding parking in the city is tough, but in the country, you’ve got other issues to worry about. Dust, dirt, pollen, and tree sap are unavoidable in many areas. You might be used to having a dirty car all the time, but your clients probably won’t like it. Especially if they’re from the city. There’s nothing like going in for a simple car wash and being told you need an expensive clay rub to get the tree sap off.

If you live on a large property out in the country where clients can park anywhere, set up at least one car shelter to provide covered parking. If you often have more than one client over at a time, get two. If you’ve never had a car shelter before, once you get one for your clients, you’ll want one for yourself.

4. Set up a self-serve station for water.

Set up a water jug with a spout and some clean cups wherever you spend time with clients. Some clients feel awkward asking for a glass of water, even when they really need it. Making water available to clients to grab whenever they need it will make them feel more comfortable in your office and with you.

5. Mail cards on special occasions.

Once or twice a year, for a holiday or birthday, send your client a physical greeting card thanking them for being your client. Be sure you know what holidays they do and don’t celebrate before sending a card.

Don’t overdo it, and don’t get too personal. Avoid sending anniversary cards if you’ve never met their spouse. If you’ve sent a card for your client’s birthday last week, don’t send one for a holiday coming up next week.

The best cards are the ones without reason. Completely unexpected, and authentically written in appreciation for their continued business.

Tell your clients you appreciate them.

While there are plenty of ways you can show your clients appreciation, nothing beats telling them directly. Next time you part ways with a client, let them know you appreciate doing business with them. You’ll start to build stronger rapport, and they’ll be more likely to refer you to other people.

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