When it comes to selling someone on the power
of the Domo platform, there’s nothing more useful than a third-party
That’s why last week’s announcement that Domo made the Constellation ShortList for Marketing Analytics Solutions—for the fourth time, I might add—was so well received around here.
In determining its list for Q1 2019,
Constellation Research, a technology research and advisory firm based in
Silicon Valley, examined what various business intelligence and analytics providers
offer and “filtered the signal from the noise,” chairman and founder Ray Wang
Ten criteria are considered with this
fundamental question in mind: Is the solution powerful enough for marketing
data scientists but simple enough for non-technical marketers to operate?
The six winners are the marketing analytics
solutions that Constellation analysts recommend to all of their clients, who
seek to transform their businesses through the early adoption of disruptive
“No marketing department can succeed today
without the ability to demonstrate its impact,” said Nicole France, principal
analyst and vice president at Constellation Research. “Marketing analytics
tools make it possible to track progress and adjust activities to improve marketing
effectiveness and show results for the business.”
Tool for Marketers
Speaking of marketing, we’re also excited to announce the launch of our Domo Media Suite, a tool that allows customers to:
- Easily analyze the digital media
they are buying and selling
- Optimize and report on performance
- Drive more value from their
digital advertising campaigns
The Domo Media Suite consists of two apps—the
Programmatic Buying App and the Programmatic Revenue App—and an automated
wrap-up report capability, which simplifies the time consuming and repetitive
task of campaign performance reporting.
Hearst Magazines Digital Media is using the
focused invention to navigate complex and unconsolidated data from multiple
demand-side platforms and ad servers.
With the Programmatic Buying App, the media
powerhouse can quickly measure the success of its campaigns and make changes to
optimize performance and generate greater revenue.
“In this ever-changing world of audience
acquisition and monetization, the media industry needs a better way to manage
their systems and data in order to build and sustain their audiences,” said
Domo’s founder and CEO, Josh James. “The Domo Media Suite is designed to do
Learn more about the Domo Media Suite here.