Transcript of Setting the Stage for a Moment of Awakening

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Klaviyo logoJohn Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by Klaviyo. Klaviyo is a platform that helps growth focused e-commerce brands drive more sales, with super targeted, highly relevant email, Facebook and Instagram marketing.

Hello, and welcome to another episode of the Duct Tape Marketing Podcast This is John Jantsch, and my guest today is James Fell. He is a very popular health writer and speaker, and he is also the author of a book we’re going to talk about today. The Holy S!it Moment: How Lasting Change Can Happen in an Instant.

So, James, thanks for joining me.

James Fell: Thanks very much for having me on the show, John.

John Jantsch: So, we didn’t talk about this when we were off air, but that is the first time I’ve said that word on air. I run a very PG show here. I must admit though, I was in the airport the other day, and the top three best seller titles they had facing out, two of them had the F word in them, and one of them said ass.

I guess it’s just the world in we live in today, isn’t it?

James Fell: The funny thing is, is that I was at first opposed to that title. We don’t have to say it again. You want to be respectful of people that don’t want the potty mouth on their show, and that’s fine.

But, it came about because … The book is about the science of the life-changing epiphany, and that is what, in common vernacular, people will refer to it as. As a holy S moment.

John Jantsch: At that point, it’s not even a curse word to them, right? It’s like a phrase.

James Fell: Yeah. So, I was talking to my agent. We were weeks away from pitching it to publishers, and we still didn’t have a title. He said, “Just come up with 10 different title ideas, and send it to me,” and that one was one of the one’s on the list, and it was way down the list.

He came back, said, “Let’s call it this.”

I said, “I don’t know man, I don’t really like that one.”

He said, “No, it’s good. It’s accurate. I think publishers will like it, and later on we can change it, if we come up with something better. But, we need something now to pitch.”

I said, “Fine.”

As it turned out, the publishers loved the title. Everybody loved the title, and on and on since then. I’m still like, “I’m not to sure about it,” but so many people loved it, that through the process, when they heard about it, I said, “Okay, I guess it’s grown on me.”

So …

John Jantsch: Well, and I think, as you know, that’s kind of a phrase that people are used to. It’s not just gratuitous or uncreative, to stick it in there. I think that’s one that people can relate.

James Fell: Yeah, it’s a thing. People have used that term before. I didn’t invent it, I just turned it into a book title.

John Jantsch: As you mentioned, the book is about the science of life-changing epiphanies. When suddenly, someone has a sudden lightning strike of understanding that awakens their passion. I’m reading this from something you had written.

Would it be safe to say that your journey started that way? Your journey to becoming a very popular health writer, I should say?

James Fell: Well, it absolutely did. There was the big transformative event in my earlier 20s, that took me from a very lazy man, to an industrious hardworking one. I went from flunking out of school and being in debt, and drinking way too much, and in poor physical condition, to transforming everything, because of a sudden lightning strike of awakening.

Then, later on, there’s been more clarifying epiphanies that came later on. I ended up getting an MBA and working in business for about a dozen years. I didn’t hate it, but I didn’t love it either. It was about the age of 40 when I just said, “Life is too short to spend most of my waking hours doing something that I’m not really passionate about.”

And, I knew that writing was my passion. That it was something that was very excited, and I wanted to see if I could make a go out of it, and see if I could turn this into a career.

When I took that step, there was an overwhelming sense of rightness, that, “Yes, this is what I’m meant to do.”

I worked harder at that than I had ever worked at anything in my life, and it paid off. It was because I was so excited to do my job each day, that a year after I had my first published article, I had a column in the Los Angeles Times.

John Jantsch: Yeah. So, I don’t know, do you share what that epiphany was, or does that not make any sense to the story?

James Fell: Oh, the original one from my early 20s? Yes, I absolutely do. So, I tell that in chapter one. So, I was flunking out of university. I was about to be kicked out. I was overweight, and my credit card companies were calling. I read one of those motivation quotes.

Which, I’m not saying that I’m this huge fan of motivational quotes. It’s just that this one resonated at that space and time. I was just at the right point of my life to receive this sudden enlightenment. I read it in my university newspaper while I was sitting in the food court, and it was a quote, from all people, folk singer Joan Baez.

The quote read, “Action is the antidote to despair.”

When I read that, I realized that all of these problems I was facing down was of my own doing. It was a whole that a dug myself, and that I had the ability to take action to fix it all. All of these things could be fixed via my own effort.

So, that was the first sort of big insight. Then, the sudden flash of self reflection came, that made me realize that I had lazy my entire life, and I had skating through on cruise control, and that if I just got down and started to work really hard, that there was light at the end of the tunnel.

Then, what happens next in psychological terms is called dramatic relief. Where, you still see, all of those problems still exist. They’re still there. Still very real, but you’re relieved because you know your going to fix them. They’re going to be gone eventually, because you’re going to work towards the resolution. You see that light at the end of the tunnel, and I did.

Instead of going to the campus bar, to toss back beer, I went to the registrar’s office and launched an appeal to beg my way out of my failing report card. I told them, I went to that meeting saying, “I’m a changed man,” and they believed me. After that, I was a very good student.

John Jantsch: Well, great for them for taking a chance, because I bet you they’ve heard that story before.

James Fell: Maybe. Maybe the passion came through. I think I was pretty convincing, because I believed it. At my core, I believed that I had changed, and I guess they got that vibe. I ended up getting two master’s degrees.

John Jantsch: So, it was a good investment on their part too, right? Let me ask you this. Thousands of other people read that Joan Baez quote that day, and still flunked out.

My point is, what was the difference? Why did that strike you, and not those other thousand people? That quote, I don’t know if it was in a song, or something. That’s been around. That hasn’t moved a lot of people to act.

So, what was the thing going on in your brain, that made you choose to act? It’s like when that person … You know, my father-in-law tried to quit smoking for 25 years, and then finally decided to quit one day, and that was it. That was the end of the story.

I mean, what happened?

James Fell: Well, and your father-in-law’s example, there’s some research in the book about people that quit smoking. The ones that suddenly say, “That’s it, I’m done,” are far more successful than the ones that do the planned attempt.

John Jantsch: But, he did the planned attempt, 15 times. So, then one day, it just clicked.

James Fell: Yeah. So, the click was the one that worked, and that’s the research, that shows that those ones are more likely to be successful.

In my case, I was in the right space in time for a few different reasons. One is called crystallization of discontent. Where you have various different problems in your life, that individually they don’t seem like that big of a deal. But, when you are able to look at them as a whole, that whole becomes greater than the sum of its parts.

Where you read something akin to a breaking point, where you’re just like, I cannot go in this direction any longer. I think the thing that added the most weight to this was the fear of being kicked out of school made me wonder what’s my girlfriend going to think, because she was a straight A student who was destined for med school.

I worried, if I flunked out, that it would potentially spell doom for our relationship. That put more fear into me than anything else. That was something that felt unbearable to me. Was losing this woman that I loved. I think that was one of the things that really pushed me toward this realization, that I had to change.

Everything worked out. We’ve been together 29 years now.

John Jantsch: Want to remind you that this episode is brought to you by Klaviyo. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers. This allows you to easily turn that information into valuable marketing messages.

There’s powerful segmentation, email auto-responders that are ready to go. Great reporting. You want to learn a little bit about the secret to building customer relationships? They’ve got a really fun series called Klaviyo’s Beyond Black Friday. It’s a docu-series, a lot of fun. Quick lessons.

Just head on over to, Beyond Black Friday.

You, in a previous book, wrote about weight loss, and you’ve worked with folks trying to lose weight. That’s probably another one of those, where somebody struggles for years, and then one day, or maybe six months, eight months later is 80 pounds lighter.

For some reason, something happened, and it clicked. Obviously, that’s very similar, probably, to the smoking, but is there a moment, or something that goes on in our brain, that makes something like that stick?

James Fell: Yes, and the answer’s a little bit complicated, so bear with me for a moment. That was actually, working with people who lost a lot of weight, was what first gave me the idea for this book. What it boils down to, it’s called the Rokeach’s Model of Personality, and it relates to what’s called The Identity Value Model of Self Control.

So, the Model of Personality is that … If you’ve ever seen the movie Shrek, he says, “Ogres are like onions.”

Well, people are like onions too, in that we have layers to our personality. At the external layer are our actions, our behaviors. Then, you go down a layer, and you’ve got beliefs, and then there’s attitudes, and then there’s your values.

Then, at the core is your identity, yourself. When people focus on changing something like weight loss, they focus on their behaviors. Eat better, eat less, get some exercise. If that is in conflict with your core identity and your values, that’s an incredible struggle.

It’s a model that’s built on suffering. Where you have to use willpower and grit, and it’s painful, and you gotta suck it up. The failure rate is tremendously high. It’s one of those reasons why we preach baby steps, where you minimize the suffering by just doing a little bit, that’s only a little bit uncomfortable. Eventually, you get used to it, and you slowly develop habits, and drag yourself over a motivation tipping point.

The failure rate of that is just so high, because it’s just such an uninspiring way to approach it. Now, the shift that we talk about in this book, with the life changing epiphany is it’s not about changing behaviors, it’s about changing core identity and core values. So, the example of a man named Chuck Gross. Chuck weighed over 400 pounds.

He had been heavy his entire life. He was the epitome of the person, that the likelihood of them losing weight and keeping it off was extraordinarily remote. He had tried and failed to lose weight many times. Then, something very unexpected happened. His wife came out of the bathroom, and holding in her hand was a positive pregnancy test.

At first, he said he was overjoyed at the prospect of being a father. Like I said, it was unexpected. Then, he realized, in a flash, that this time he was going to lose weight, it was going to work, he was going to keep it off. The reason why is what shifted was his identity.

In a moment, he went from not a father, to, congratulations buddy, you’re going to be a dad, and along with that came an entirely new set of values. Which were, I value of the idea of being a really fit father, that can rough house with my kids, and have a good, long healthy life, and be that type of a role model for my children, and all that type of thing.

For him, this was more important than anything else in his life. It was more important than sitting on the couch. It was more important than overeating on treat food. Here’s a direct quote from Chuck, “I didn’t have to struggle with my motivation. It came built in.”

He said, it was a fait accompli. It was a tremendous sentence of relief, that he knew that his weight problem … He still weighed over 400 pounds, but he knew that his weight problems were over, because he was going to lose it, and that was all there was to it.

He lost over 200 pounds, and he’s kept it off more than a decade, because of that core identity and value shift.

John Jantsch: So, we’ve been talking primarily about somebody trying to change a bad habit. Smoking, losing weight, or eating healthy. How does this apply to that person that wakes up one day, and goes, “This is what I’m going to do with my life,” or, “This is how I’m going to innovate this product.”

It applies equally, doesn’t it?

James Fell: Oh, absolutely. So, there’s the breaking point concept, of maybe rock bottom, or just crystallization of discontent. Then, there’s also the good-to-great scenario, which I’m stealing that line, as the title of a book by James Collins.

Which is a great book about how corporations can have tremendous success, and I reference the book a number of times in mine. It’s all about the vision quest. Where, suddenly you have this new passion in life that’s been unlocked, which is like me with writing. That, I felt that I had to become a writer, and I worked harder at that than anything I ever have.

I got to tell you, making it as a writer isn’t easy. You got to work hard. There’s examples of that in the book. Of one woman, she had an epiphany while she was walking across the parking thought. That she was going to go back to school and get her PhD in pharmacology.

Another example is of a woman that decided to move away from home, to launch a new career, because she just realized that her family environment wasn’t good for her anymore. So, these types of quests, where it’s about finding purpose in life.

So, I know that a lot of books have been written about happiness, how to be a happier person. Well, happiness is mostly a state of mind, and I think, some people, it may always elude them, and other people are just naturally happy, no matter what happens.

This is about flourishing. Where, you look at what your capacities and your talents and your abilities and your education and your wisdom all makes who you are. You look at that, and you realize, “What could I do with this? If I was suddenly inspired to strive for it, what could I use with my internally abilities and my situation? How could I make myself a better person, and improve? Do things that are good for me, and good for other people, and maybe even go on to change the world?”

That is the type of thing that will drive you endlessly. It will keep you awake at night, when you should sleep. I’m a big fan of these ambitious quests. I refer to it as, you know what, impossible dreams, you need to let those go. Implausible dreams can be incredibly motivating, because the potential upside has so much value for us, that we feel, the realization of this quest would be so amazing, that I gotta do it. I gotta chase it, I gotta give it a try.

John Jantsch: I mean, that’s the closest thing there is to a process for this, because I can see listeners going, “Okay, this is great, but how do I find my moment?”

What you just described is sort of the process, isn’t it?

James Fell: Yeah, that’s an incredibly 50,000 foot executive summary view. I wrote an entire book, and it’s not a short book. It’s a long the longer, that is filled, beginning or end, with action items. To use an MBA term.

There are tasks I give the reader all the way through, of things that you can do to have your holy S moment, your life changing epiphany. It’s really hard to boil down into a couple of minutes, but a lot of it can involve … First, believing that it can happen.

These types of experiences are very common. We’re seeing the approximately one-third of people have them without even trying. If you start to put effort into it, by believing that it’s something that can happen for you. Most of us sort of go through life on cruise control, without spending too much time thinking, “Well, what do I want to do with the rest of my life? What is it that would really bring me joy and allow me to flourish as a human being?”

Spending time, analyzing what your capacities and talents are, what that might entail as the new version of you, 2.0, and what you can do that would be good for you and good for other people, and really give you an overwhelming vision of success for the future, and spending time analyzing that.

Then, here’s the real key point. The solution to the problem, of what do I do with the rest of my life, doesn’t come while you’re actively trying to solve the problem. During that analytical phase is when you’re filing away bits of information into your unconscious brain. Then, when the answer comes is when you’re not actively trying to solve it. When you’re in a distracted state.

Which is why I’m a big fan. I tell readers, “Go for a walk, leave your phone at home.”

Take a shower, and don’t … Even if you have a waterproof phone, don’t take it in there with you. Meditate, pray. Prayer is a common one, because it’s another form of medication.

Just get used to lying on the couch without distraction, and letting your mind go anywhere. No offense to the work that you do, but if you’re going for a walk, don’t listen to a podcast, because you need to get comfortable with being alone with your own thoughts. That’s when these sudden insights arrive, when you least expect it.

But, there is the pre-work that you can do, to put the information into your brain. That, during this distracted state, allows those little bits of information to meander and collide, and gel in a profound way, that suddenly delivers unto you the answer. Which, can be incredibly motivating, because you’re suddenly very excited, and there’s a positive neurochemical rush, that says, “Oh, yeah. This is it. This is what I got to do.”

John Jantsch: You know, we’ve been talking, of course, about people that … You mentioned the person that had a lot of weight to lose, and smokers, and that person who’s destitute, back against the wall. They have that decision time.

Sometimes I think there’s a far greater amount of people that are stuck in, “Everything’s okay,” or in mediocrity land, who don’t realize that they maybe are suffering as much as they are.

James Fell: That’s absolutely right. There’s some research in the book about that. When life is good, we become risk averse. The person who reaches a breaking point has nothing to lose. Where as, where life is good, we see people who are suffering. We’re like, “I don’t want it to be like that,” and that can demotivate us to go on an ambitious quest.

But, you have to realize … There’s a great quote, that I put in the book, by radio personality, Earl Nightingale. Earl Nightingale was one of the few men who survived the sinking of the USS Arizona in the battle of Pearl Harbor. So, this guy knew about struggle.

This quote is, “Most of us tiptoe through life, trying to make it safely to death.”

When I read that, I was like, “I don’t want to be like that.”

Other people may read it, and say, “Yeah, what’s wrong with that. That’s fine,” and that’s okay. If that’s the way you think. If you want to tiptoe through life and make it safely to death, that’s okay. I won’t judge you for that.

But, if you read that, and say, “No, that’s not for me. I want to make it unsafely to death. I want life to be more of a thrill ride, where I feel like I realized my true potential.”

William James is considered the father of American psychology, and in the 19th century, he wrote about how most people only utilize a fraction of their potential, and that if you start thinking about what could I do if I was truly inspired. If motivation was not a scarce resource. If I had all the motivation I needed to do something, what would that something be?

Start asking yourself that question. What’s the harm in investigating the question? You never know what answer might pop up.

There’s another quote, TS Eliot wrote, “We do not know what egg it is we’ve been sitting on until the shell cracks. You need to be ready to embrace the audacious.”

You never know. You may end up becoming so inspired, that when this answer comes to you, the world better watch out, because you can be capable of more than you imagine.”

Other people may not see it. Maybe, right now, you don’t even see it. But, when something wakes up. When people wake up with these visions and missions, the world gets changed.

John Jantsch: There’s a Dylan Thomas poem. It’s one of my favorites. “Do not go quietly into that great good night,” that really talks about that idea of raising a ruckus while you’re here, because we’re all going to die.

James Fell: Oh, yeah.

John Jantsch: So, you only get one chance at this. So, James, where can people find out more about your work, your writing, and of course, pick up The Holy Sh!t Moment?

James Fell: So, my website is Yes, that was the lovely woman I was talking about earlier.

If they click the book tabs, there’s links to every possible purchasing platform, including audio. If people didn’t mind listening to my voice, I’m the one who did the narration for the audio version, and I’m also very active on Facebook.

I’ve got a big interactive following at, and less active on Twitter. Which is @BodyForWife.

John Jantsch: We, of course, put these in the show notes. So, people will be able to click on them if they head on over to Duct Tape Marketing.

So, James, thanks for joining us. Really enjoyed the chat. Going to dig into the book myself, and hopefully we can run into you someday out there on the road.

James Fell: Thanks so much, John. It’s been a pleasure.

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Setting the Stage for a Moment of Awakening

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Setting the Stage for a Moment of Awakening written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with James Fell
Podcast Transcript

James FellToday on the podcast I chat with James Fell. Fell is a health expert and author of several books, including, most recently, The Holy Sh!t Moment: How Lasting Change Can Happen in an Instant.

As a college student, Fell was overweight, failing classes, and in debt. His sudden epiphany turned his life around and helped him to find and follow his passion for writing and fitness.

In the book, he talks about how his own moment of sudden awakening changed his life, and how you can rapidly change your mindset to have a moment of awakening as well. That’s what we discuss in today’s episode.

Questions I ask James Fell:

  • What was the life changing epiphany that got you on track?
  • What causes the click that allows you to have that epiphany?
  • How does this apply to someone who wants to implement a new positive change, rather than just get rid of a bad habit?

What you’ll learn if you give a listen:

  • Why you need to go beyond focusing solely on behaviors to make a lasting change.
  • How to focus on where your talents and interests lie, rather than chasing the concept of happiness.
  • Why believing in the possibility of an epiphany is part of the process.

Key takeaways from the episode and more about James Fell:

  • Learn more about James Fell
  • Order your copy of The Holy Sh!t Moment
  • Follow on Twitter
  • Follow on Facebook
  • Connect on LinkedIn

Like this show? Click on over and give us a review on iTunes, please!

Klaviyo logoThis episode of the Duct Tape Marketing Podcast is brought to you by Klaviyo. If you’re looking to grow your business there is only one way: by building real, quality customer relationships. That’s where Klaviyo comes in.

Klaviyo helps you build meaningful relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.

What’s their secret? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep momentum going year-round. Just head on over to

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The Best and Worst Branding of 2018

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Design can be powerful.

Thriving businesses know this and regularly rely on good design to create influential and impressive brand identities and brands. As we recently wrote,

No successful company has ever left its brand and branding to chance.

Instead, smart companies are intentional and public about their mission and values, among other things.

There’s a good reason for this. 87% of consumers will purchase a product solely because of brand values.

In 2018, we saw some terrific examples of strong branding and several strong rebrands. But we also saw many terrible branding mistakes that could have easily been avoided.

Let’s look at the best and worst branding of 2018, including tips on how to create a successful brand experience for your own business in 2019.

The Best Branding of 2018

Alexandria Ocasio-Cortez

Alexandria Ocasio-Cortez’ unconventional campaign is an excellent example of the influence strong design has over social, cultural, and even political movements.

Political campaign branding typically centers around traditional, familiar interpretations of American patriotism. Alexandria Ocasio-Cortez’s campaign took advantage of this widely held expectation by turning it on its head.

Unorthodox branding choices were a hallmark of Ocasio-Cortez’s campaign. Those choices marked a serious departure from prosaic design constructs, and the message to everyone watching was clear: this candidate is different.

Political marketing strategists and consultants traditionally rely on a specific set of (red, white, and blue) visuals in their campaign materials. These conventional designs communicate the dignified, staid character of equally conventional candidates.

Ocasio-Cortez’s use of dynamic, engaging design in her campaign materials was an intentional rejection of wonted political design practices.

Her stark visual contrast underscored Ocasio-Cortez’ identity as a rebellious departure from the establishment. As we wrote,

Ocasio-Cortez’s used purple, yellow, and other bold choices to visually differentiate her campaign from her opponent. Her political branding strategy was to sound different and to look different. It’s no surprise that Ocasio-Cortez created a compelling argument for shifting toward a revolution – in design and in politics itself.

By incorporating her persona as a radical candidate in her election designs, Ocasio-Cortez lent authenticity and strength to both her branding and her enormously successful campaign.

Like a successful political campaign, good branding is based on something meaningful and genuine.

A staggering 91% of consumers said that they are more likely to buy from an authentic brand than from a dishonest brand.

Whether your brand draws on personal history, brand vision, or a radically new perspective, make sure your designs reflect something purposeful and genuine.


There’s no doubt Uber came into 2018 on the heels of a terrible couple of years.

The company was in dire need of a complete image overhaul, and its 2018 rebrand delivered. As we wrote,

The Uber brand became associated with negative attention rather than a positive brand experience, and its existing branding was undermining Uber’s marketing efforts.

Lead by Wolff-Olins, this rebrand concentrated on Uber’s worldwide presence by focusing on a simple, universal wordmark logo. It uses a friendly, rounded typeface created specifically for the company.

The logo was accompanied by a host of support materials that were also well-executed and internationally-focused.

Uber’s new logo incorporates a sense of mobility, accessibility, and friendliness not found in previous iterations.

The clear intention was to create visual and psychological distance between the brand and its soured history.

Compared to the company’s previous branding attempt, the new logo is clean, clear, and unpretentious.

It may have been one of the simplest redesigns of recent memory, but with this, Uber cleaned up its image as it cleaned up its brand.

If your business is struggling to overcome a negative reputation, take a cue from Uber. A rebrand and a professionally designed logo is a powerful demonstration that your business is committed to a fresh start, and can drive your brand back to success.

Whether you’re creating a new brand identity or rebranding an existing one, be sure you’re up to date on modern logo design trends.


What is a rather staid business like DuPont doing in a best-of branding roundup?

Our choice may be unusual, but the company’s 2018 rebrand is more proof that the simplest ideas are often the best ideas.

DuPont is an enduring brand, having been around since 1802.

That’s an impressively long time to have the same branding.

This might make the fact that DuPont chose to rebrand surprising, but the company had many good reasons.

After years of bad publicity and court battles, the company was in dire need of an image makeover.

Lippincott, a design agency known for its work with companies like Starbucks, Taco Bell, and Duracell, approached the rebrand in a way that honored DuPont’s roots with a friendlier execution.

The designers made the logo friendlier and more approachable by emphasizing the squashed football shape of the original logo.

Lippincott senior partner Brendan Murphy explained to Fast Company:

It’s a very familiar shape that’s also welcoming. It’s idiosyncratic in its expression, but that’s also what makes it human.

The rebrand keeps a visual nod to the longevity of the company through the use of some retro-looking type.

If your business has an enduring history but is looking to move into the future, don’t throw the baby out with the bathwater.

Be sure your new logo takes advantage of your business’ storied reputation, and include appropriate visual nods to your track record of success.


Mailchimp’s redesign in 2018 is an example of how rebranding can work to showcase a business’ growth and evolution.

It’s important for businesses to approach their branding with thoughtful consideration for what the future may hold for their brand. Having inflexible design can box you into an overly narrow market once your business grows beyond its initial purpose.

Every brand should be able to scale their designs alongside business development in order to maintain a cohesive brand identity.

Gene Lee, VP of Design at Mailchimp, described how the need for cohesive brand identity motivated and informed the change in their design:

We didn’t want our brand to feel disjointed, so we created a more unified and recognizable system by weaving the new brand identity throughout all facets of Mailchimp, from our customers’ accounts to our website, and from our marketing to our support channels…With this redesign, we set out to retain all the weird, lovable elements that endeared our earliest customers to Mailchimp, while creating space for the brand to grow and connect with even more small businesses.

Mailchimp’s rebrand maintained the history and charm of the original design, while simultaneously looking ahead to include the endless possibility for what’s next.

We always recommend our clients approach their branding as Mailchimp did.

Use broad strokes when coming up with important branding elements like your business name and logo design. That way, you avoid limiting your business’ growth with rigid branding.

The Worst Branding of 2018


It’s hard to know what Heineken was thinking when they created this TV ad.

Meant to highlight Heineken Light, the ad quickly drew scorn and criticism for its incredible tone-deafness.

The ad features a bartender sliding a bottle of Heineken Light past three black people into the waiting hand of a much lighter-skinned woman.

As if that wasn’t enough, the ad’s tagline “sometimes, lighter is better,” surfaced the ad’s underlying message in a clear and controversial way.

Pilloried as racist by social media and celebrities like Chance the Rapper, Heineken quickly pulled the ad and issued an apology on Twitter:

“We regret that the advert has created ambiguity. That was never our intention and we are taking the feedback to heart in developing future campaigns.”

Heineken’s apology was warranted, as this ad’s design and slogan are a clear failure.

The lesson here is also clear: no amount of ambition or intention can make up for a design that doesn’t seriously consider its implications.

Be Best

Melania Trump’s Be Best initiative aims to help children be their best selves, as well as an active force against the opioid crisis, a force for improving well being, and an ironic nod toward respectful behavior on social media.

New York Times reporter Julie Davis reported on Twitter that, according to an East Wing official, the platform’s red, white and blue logo was designed by Trump herself:

Melania Trump designed the ‘Be Best’ logo herself. She likes clean lines, and wanted something that would appeal to children.

The logo does, indeed, present as childish – and has been widely derided. Descriptions like “Toddler MS Paint scrawl” reflect the overall impression the logo has left with designers everywhere.

The poor design work, unfortunately, is not the worst offense at hand.

Melania is alleged to have filched the design and much of the material in Be Best’s brochure from a 2014 FTC report on cyberbullying.

Fast Company reports that “The typeface, layout, and graphics are close to identical–as is the vast majority of the content.”

What’s more, Time magazine noted that the phrase itself, “Be Best”, is uncomfortably familiar. It bears a striking similarity to former first lady Michelle Obama’s celebrated “Be Better” response to Oprah Winfrey’s question at the White House Summit on the United State of Women in 2016.

If any lesson is to be learned here, perhaps it is this: any business looking to put forth marketing collateral of any kind would do well to be best at using Grammarly’s plagiarism checker.

If there is one thing more devastating to a business than ugly branding, it’s stolen branding.

Travel Channel

The Travel Channel is a specialty TV channel owned by Discovery, Inc. that broadcasts documentaries, reality TV, and other shows related to travel around the world.

In 2018, it launched its first rebrand in over a decade that coincided with a refreshed lineup of shows. A post on the channel’s news site explained:

The network name remains the same, but there’s a visually abbreviated handle (“Trvl”), an updated type treatment and a more subdued color palette.

In addition to the unattractive color palette and typography, the logo’s missing vowels caused some confusion amongst brand watchers.

The rebrand was done by LA-based agency Radley Studios.

Their reasoning for the missing vowels pointed to the channel’s new lineup of shows as well as the fact that “it would also provide a fresh, modern and snackable read across all screens.”

The Travel Channel’s execution of their rebrand has been described as lacking, with various design authorities like Brand New remarking:

They only had four letters to integrate and each of them look like they belong in different fonts, while the arrow shares none of the traits of the letters. Based on the promo video, it looks like Travel Channel is now about haunted places and paranormal stuff…but the scariest thing you will find in their programming is this new logo.

Rebranding can provide any business with an opportunity to stand out by showcasing the things that make a company different and better.

Unfortunately, the Travel Channel’s new logo fails to evince evidence of their new direction in programming in any meaningful way.

If you decide your business is ready to rebrand, don’t isolate your core market with changes that feel confusing or nonsensical.

Make sure you thoughtfully execute any major changes to your branding so that your mission and values remain front and center.

For more strategies for rebranding your business, check out How to Successfully Rebrand: Everything Your Small Business Needs to Know.

European Championships

Sports has had its share of branding disasters.

It’s hard to forget the debacle that followed the 2012 London Olympics logo, or the nightmare that is Gritty, the Philadelphia Flyers new mascot.

The same fate seems to have befallen the logo for the 2018 European Championships.

The rebrand, created by London, UK firm Designwerk, was meant to showcase the multi-sport and multi-national event through an array of shapes and colors.

The European Championships logo attempts to achieve this by using multiple colors and shaded typography that will be difficult to reproduce at smaller sizes.

The 3D nature of the shapes in the logo is also problematic, with different shapes and angles competing for attention.

The overall effect is awkward, complicated, and jarring.

This logo is a good example of what can go wrong when you have too many elements competing for attention.

Simplicity is a fundamental best practice of branding, as we discuss in our logo design guide:

Take a moment and think about the most famous brands you know. Most likely, you’ve thought of companies like Apple, Volkswagen, Target, McDonald’s, etc. What do they all have in common? They all have logos that are simple and easily recognized when printed in color, grayscale, or in black and white.

If your business is tempted to illustrate a complex message or theme, consider narrowing your focus.

Good design is one that a viewer will remember, and more often than not, simpler designs are better remembered.

And after all, if you aren’t being remembered, you’re being forgotten.

As we recently wrote in our guide on brand identity:

Every decision your company makes and every action that it takes affects the brand.

Poor design, ineffective marketing, inconsistent messaging, and bad partnerships can all tarnish a brand.

Instead of leaving public perception of your brand to chance, it’s always a good practice to build and shape your brand.

Take stock of how other brands use original design and thoughtful, consistent messages to stand out from less successful brands.

It’s easy to see how smart, polished design can make the difference between enormous success and colossal failure.

In 2019, make sure your business is equipped to succeed with outstanding design.


The post The Best and Worst Branding of 2018 appeared first on bitcoin binary options.

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Customer Appreciation Ideas To Keep Existing Customers Happy

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Most business owners are aware that no matter what industry you’re in it’s your clients/customers that ultimately determine your success. Unfortunately, however, most entrepreneurs fail to realize the importance of showing their appreciation. More than giving great products and services, brands must do more to let their customers know they really appreciate their business. The more appreciated a customer feels, the more inclined they are to continue working with your brand – and sending others your way.

Making your clients or customers feel valued is imperative to your success. Here are just a few ways you can give thanks to those that support your brand:

Loyalty Programs.

You can let customers know that you’re appreciative of their business by starting a loyalty program that comes with rewards attached. When customers purchase products or services from your company, these purchases can be turned into points which at some point can be redeemed for something free.

Free Corporate Gifts.

Gifts are one of the most common forms of showing thanks. To show how grateful you are for your clients, you might consider handing out corporate gifts. Turkey or ham vouchers, for instance, around the holidays is a great idea. It saves them money on their holiday expenses and is an item that certainly won’t go to waste.

Picnics or Outings.

Face to face meetings is always great. It gives your customers a chance to put a face to the brand name. It also shows that they’re important enough to you for you to take time out of your day to meet with them. You can take this one step further and host a picnic or outing in which you invite your most loyal customers to attend for free. Something as simple as a hot dog or a hamburger and a few moments of your time can go a long way to cultivating lasting relationships.

Social Media Features.

Social media is all the craze these days and is one of the more common methods used for marketing and interacting with customers. Small businesses can take advantage of this free platform and broadcast their appreciation. Going beyond a typical post, business owners can select a customer to feature each month to give thanks. Posting a picture and a small note of appreciation allows them to be in the spotlight even if only for a moment.

Exclusive Sneak Peeks or Sales.

What better way to say you’re valued than to host exclusive sneak peeks or sales to your most loyal customers? Opening the business before or after hours and allowing them to get the first look and the first opportunity for purchase makes them feel special.

Birthday Gifts.

Instead of sending a traditional happy birthday email or card in the mail make your customers feel special by offering them a gift. This gift could be a free promotional product, a coupon, an exclusive discount, or some other gift of your choosing.

Candy, Coffee, Water.

It seems simple, but it lets your clients know that you appreciate them and their time. Having things like candy bowls out in the reception area along with beverage options like water, coffee, and tea is a small but impressive token of appreciation.

Quality Customer Service.

Last, but certainly not least, to thank your clients or customers you must provide outstanding service. Answering their questions, following-up on their concerns, and ensuring their needs are met is the ultimate thanks.

There’s a lot of information out there about how to attract customers to your startup, but keeping them is equally important. Loyal customers are the foundation of your business and greatly impact your bottom line. If you want to ensure that you remain a success it is imperative that you go above and beyond to give thanks to those that help you get there. The above-mentioned ideas are all affordable and easy to implement and will certainly help to develop a deeper connection between you and your customers.


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4 Effective Way To Keep Your Customers Coming Back

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There are many business owners who don’t realize that retaining customers is much more valuable than acquiring new ones. Did you know that you are going to pay five times more if you want to acquire a new customer, than what it would cost you to keep a customer who has shopped with you in the past? However, it’s possible that the cost of attracting a new customer is even higher.

The point is, retaining your customers is a much more affordable endeavor, and in the long run, it’s going to be more profitable than new customer acquisition. If you need some tips to help ensure your customers keep coming back for more, keep reading. This article is just what you are looking for.

1. Offer Customers Loyalty Rewards or Incentives.

Offering some type of loyalty program, such as a digital rewards program, is a great way to ensure your customers keep coming back. This type of program is going to reward your customers and give them incentives to shop with you again and again.

Once you have a customer who opts to become a part of your loyalty program, you can make them feel extremely special by giving them exclusive offers. For example, you can offer exclusive coupons or discounts and give them sneak peeks at some of your newer products. This type of “royal treatment” is going to make your customers feel as though you value them, which is going to enhance their desire to shop with you more often.

2. Don’t Ignore Customer Questions.

Have you ever noticed that having extra eyes on something you have created will help find problems you may have missed? This is because you are so familiar with the text or product you just “get it.”

This same type of situation can occur with your business. You took the time to create the customer journey, set the prices, build the product pages, and more. You know everything there is to know. However, this isn’t the case with an outsider.

If your customers have questions about something, don’t ignore them. Be sure to reach out, answer in a clear and helpful manner, and you have just helped to retain that customer. The fact is, your customers may be asking questions that seem obvious to you, but remember the situation mentioned above. Just because you “get it” doesn’t mean everyone else will.

3. Address Customer Complaints.

If you want to retain your customers, you have to ensure they are fully satisfied with their experience with your business. If a customer is unhappy with the product or service you provided, what’s their motivation to come back in the future?

Because of this, you need to make sure that you treat each complaint you receive as a mini-survey that shows you overall satisfaction levels. Be sure you use these to improve your services in the future.

In this situation, the bottom line is – if you get a complaint from a customer, make sure you don’t ignore it. Instead, use this as an opportunity to make someone else’s experience better.

4. Use Social Media to Its Full Potential.

Today, more than 52 percent of all small businesses are actively engaging customers on these sites daily. There’s a reason for this – they want to ensure their customers remember them.

Being active, engaging your customers and making posts is the best way to keep your audience engaged and ensure your business is top-of-mind.

As you can see, there are more than a few ways for you to retain your customers. Consider implementing the tips here to ensure that you are able to keep your customers coming back and that their satisfaction levels are high.


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4 Simple Ways To Optimize Your Customer Reviews For Higher Conversions

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by Manish Dudharejia, President and Founder of E2M Solutions Inc

Today’s customers are increasingly skeptical and distrusting, especially when it comes to marketing. Over-promising and under-delivering simply doesn’t fly, especially in today’s highly competitive business landscape.

This is why having a robust library of honest customer reviews is so essential for building trust and confidence with new customers. According to BrightLocal’s report, 86% of customers now look at past feedback before buying from a new business, and the majority check out at least 10 reviews before they feel they can trust the company. Furthermore, nine out of ten consumers report they trust a customer review just as much as a personal recommendation from a friend.

Making the most of your business reviews is a great approach to attract new customers and increase your conversion rates.

So, how can you optimize customer feedback in a more strategic way? Let’s discuss.

1. Display Them on Your Homepage.

You already know that customers are looking at reviews during the decision-making process, so why not make it easier to find the best ones? Instead of only listing reviews on product pages or third-party sites (i.e. Yelp), feature some on your homepage as well.

Not only does this increase the visibility of your best reviews, it can also help your SEO presence. Reviews make up over 15% of the ranking factors for Google SERPs and they often naturally include common long-tail keywords that new customers may be looking for. Plus, when reviews are regularly added and updated, it generates fresh content that signals activity to search engines, which could boost your rankings as well.

Don’t be afraid to list a mix of reviews, either. This can actually increase the trustworthiness of your brand when customers see that you don’t showcase only have perfect 5-star ratings. For example, the Trustpilot reviews on Capterra show a mix of positive and negative feedback, which helps them come off as more authentic. They even invite customers to list out the pros and cons so that other consumers know exactly what to expect and have a better idea of how the platform works.

By making reviews a key part of your homepage design, you are instantly creating a more trustworthy experience for new customers. It can also improve the overall customer experience with your website –  as new visitors are finding the information they are looking for right away, rather than having to search through to find it.

2. Encourage UGC Visuals.

Brands that focus on incorporating visuals into their marketing tend to outperform their competitors in terms of conversions and engagement. The same goes for customer reviews. Consumers want to know what to expect from a product before they buy it, and they are not always willing to trust the curated and heavily Photoshopped versions that are typically displayed on business websites.

Since consumers are more likely to trust what another customer has to say than what the brand’s marketing content says, visual UGC reviews can be highly influential. Be sure to ask customers to upload pictures of the product or share customer posts regularly on your social media pages.

In order to start collecting visual UGC, your marketing team may want to utilize a social listening tool like Mention that will send an alert when your business’s name is mentioned anywhere on the internet. That way, if a customer uploads a picture of your product to their Instagram or posts a video on YouTube about it, your team can reach out and ask to use that content for marketing purposes.

3. Respond in a Timely Manner.

Replying to a customer’s question or negative review quickly can actually make them feel better – and may even change their sentiment. Replying to positive reviews is also important, and other customers do actually pay attention to see how brands respond to other customer reviews. In fact, customers are actually more likely to purchase from a brand that regularly responds to customer’s reviews, especially the negative ones.

In most cases, you will want to respond within a few hours or days, as the majority of customers expect a response within this timeframe. By responding in a timely manner to disgruntled customers, you may be more likely to turn things around and find a way to resolve the issue. Plus, providing an apology and an offer to make things better shows to new, existing, and potential customers that your brand really cares about the experience and service it offers.

4. Offer Incentives for Feedback.

Unfortunately, most customers won’t leave a review for a business on their own. Furthermore, consumers are actually more likely to leave feedback after a negative experience than a positive one. Obviously, this is bad news for companies that are trying to build their brand reputation by focusing on reviews.

Therefore, to get more reviews, it may not hurt to create a promotional strategy that offers small but meaningful incentives if a customer leaves a review. Even something as small as a 10% discount code can be enough to convince more people to leave positive feedback. You can also use this as a strategy to encourage brand advocacy by asking customers to share their experience on social media pages and offering referral bonuses.


If building trust is a top priority for your business, then you need to make the most of your customer reviews. Clearly, buying decisions today are heavily influenced by the opinions and experiences of others, and seeing positive feedback can be just what a new consumer needs to convert.

Be strategic about the placement of your reviews by incorporating them throughout your website for higher visibility and increased SEO value. Give your customers the kind of content they really want by Including pictures and videos from real customers whenever possible. And finally, keep your strategies customer-centric by making it a priority to respond to reviews and offer incentives for honest feedback.

By following these simple strategies, you can start to generate more feedback (and trust) with new customers for a more successful business structure.


Manish Dudharejia is the President and Founder of E2M Solutions Inc, a San Diego Based Digital Agency that specializes in Website Design & Development and eCommerce SEO. With over 10 years of experience in the Technology and Digital Marketing industry, Manish is passionate about helping online businesses to take their branding to the next level.


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Legal Betting On The Oscars? New Jersey Sportsbooks Can Take Action

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This is a developing story and will be updated.

Now taking bets on… Best Picture?

New Jersey regulators are allowing NJ sportsbooks to take action on the Academy Awards.

It will be the first time that legal betting on the Oscars will take place in the United States. Nevada, despite having legal wagering for decades, has never taken action on the Oscars.

NJ regulators sent out this email to NJ sports betting operators this week:

The Division has received multiple requests to allow wagering on the 2019 Academy Awards (a/k/a The Oscars), which is taking place on February 24, 2019.

After reviewing the relevant information on integrity issues, the Division has determined that pre-event betting on The Oscars can be offered for this year only.

Please let me know if you intend to offer this event and, if so, what wagers you plan to offer and what limits you intend to place on the amounts of bets.

What kinds of Oscar bets to expect

No sportsbooks have posted lines on the Oscars yet, but the likelihood is books will only offer odds on the more popular categories, such as Best Picture, Best Director, and the acting categories.

There is likely not much of an interest from the public in the technical categories like Best Sound Mixing. Additionally, it could easily be a losing proposition for sportsbooks, as the winners are regularly foregone conclusions.

The way Academy Award voting works is that only members of a field vote for the Oscar related to that field. Only sound designers vote for sound design, for example.

These technical groups almost all have their own guilds or unions that hand out awards as well, so the winner of the guild award is always the even-money favorite to take the Oscar too.

What will the Oscar odds open at?

What will be interesting to see if how NJ sportsbooks choose to approach Oscar betting. For example, how will bookmakers generate a line on Black Panther’s chances of winning Best Picture?

Thankfully, there are actually entertainment news sites that track these sorts of things, so most bookmakers can consult those rather than fly blind.

Additionally, some sportsbooks already have a leg up. Johnny Avello, director of operations for DraftKings Sportsbook, used to generate Oscar odds for fun at his previous job at Wynn Resorts in Las Vegas.

Who will the Oscar go to?

Like last year, the current Oscar race for Best Picture is a wide-open one. It seemed as though A Star Is Born would mow through awards season and win everything. However, after getting shut out in the Golden Globes and Screen Actors Guild Awards, the wind is out of its sails.

However, there is not another movie that has emerged as a clear winner in the meantime. With so many different winners in categories across the various awards show, this is a good year for NJ sportsbooks to test out Oscar betting, as there are hardly any stone cold locks in the big categories.



The post Legal Betting On The Oscars? New Jersey Sportsbooks Can Take Action appeared first on Legal Sports Report.

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Here’s Why People Change and How You Can Too

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I was recently participating in a family event. As I was walking by I heard someone saying: “well what can you do about it… That’s her character, and people can’t change.” The fact that people believe that character and attitude can’t be changed always surprises me. I keep hearing this from people who are considered educated yet with all those university degrees, it feels like some very basic truths are missed.

Everything is either growing or disintegrating

Everything in our world is either growing or disintegrating, including our bodies and minds. Likewise a person’s character or attitude is continuously changing. The reason many people think they can’t change is because of habits. A habit is an action that requires no conscious mental effort. This action is so ingrained in us, that we don’t give any thought of whether or not to perform it.

For example, did you have to decide whether to get dressed this morning? Since habits help us manage the data load of our everyday lives, we are usually inclined to make more of them. We become so accustomed to them, that we think they control our lives. That’s why most people think they can’t change. They believe that their habits are stronger than they are. The truth is that our habits are as strong as the power we give them.

Changing our habits is something that requires a big enough reward to do so. If we feel the reward for changing our behavior is big enough, then it would have more power than the habit. So how can you change your attitude?

Here are 3 ways that will help you change yourself and your attitude:

1. Construct a new habit

If habits are ingrained in our behavior it’s only logical that changing them will change our attitude. Choose a habit you wish to change. For example: arriving late for meetings. Start working on it. Be there 20 minutes before the meeting, and then do it again and again. You might think that a new habit takes 21-30 days to form. This is probably not true and originates in a mix of study and folklore.

The more recent studies show that habits take anywhere between 18-254 days to become fully automated. This is not to discourage you from trying out a new habit, but rather so you know that changing habits takes time. So if you slip up on adopting your new habit it’s completely okay, don’t beat yourself up for it.

“Progress is impossible without change, and those who cannot change their minds cannot change anything.” – George Shaw

2. Think different thoughts

Our thoughts are vibrations in certain frequencies that we send out. Whatever we send out, the universe returns back.  Just think of a radio station that is tuned to a certain station. Each station is a different frequency, and in order to receive a different broadcast, we simply change the tuned frequency.

This is the same with our thoughts. Once we change the frequency of our thoughts, we would receive different results. So negative (low-frequency) thoughts will bring negative results, and high-frequency thoughts will bring positive results.

Use the below exercise to change your thoughts:

Choose any object. It could be a person or an inanimate object that has some relation to yourself. For 5 minutes, think about all the good things this object/person brings into your life. How does that object/person make your life easier or more enjoyable? Then, focus on acknowledging the good and give thanks for having that object/person in your life. This exercise immediately switches the vibration you are currently on into a more positive one. It is actually possible to feel the change of feeling when we give thanks for the good in our life.

3. Adopt a new perspective

The way we look at things affects our thoughts about them. Everything just is. We are the ones that give meaning to it based on the way we perceive it. So changing our behavior can be achieved by changing the way we perceive things.

Let’s say that you didn’t manage to complete your daily tasks one day. One perspective could be that there aren’t enough hours in the day to do everything. However, shifting the perspective could mean that we could look at the situation as if you are simply prolific. You are simply a very fruitful person. Feels better, right?

One exercise to help shift your perspective is to write down whatever bothers you on a piece paper. Then sit a table where you can see the paper. Choose 2-3 people you respect and think highly of. They could be someone you personally know, or even historical figures (my favorite is Churchill).

Then sit at the table with the paper in front and say out loud everything that bothers you about the written subject. Once you finish, move to a different place at the table and imagine what one of the people you chose think about the situation. What would he have to say? Act as that person, and say his thoughts out loud.

Do that a few times while switching chairs and people, so you’d have a range of perspectives to choose from. Then adopt the perspective that you like best.

“The secret of change is to focus all of your energy not on fighting the old, but on building the new.” – Socrates

Our attitude towards things is comprised of our thoughts, feelings and actions. These three are inseparable. Just as if you have a cake, which has ingredients that construct the whole, so does our attitude and it is constructed of these 3 parts.

We can change the minute we decide to. Our attitude is plastic, and can change at any point in life. It only requires us to decide we want to change, commit to our decision and keep at it until we feel the shift. After that, repeating the new pattern would make it our new nature. So next time you hear someone say that people can’t change, tell them how you did.

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Quit Focusing On The Outcome — A Simple Way To Get More Of What You Want.

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Being obsessed with outcomes is messing up the chances you have to do more of the work you love.

The goal orientated world we live in preaches outcomes and in the business world that takes the form of KPI’s. Outcomes are like having dessert as the entree — it doesn’t make sense.

Much of my career has been focused on outcomes until I figured out how to get more of what I wanted.

The three phases I went through were these:

Part One: Hustle/work hard.

At the start, you don’t need any motivation towards an outcome you want in your life. Momentum happens because the sheer shine of your new idea does all of that for you.

When I first started blogging, the first fifty articles were the easiest to write. I had no expectations, audience or critics to tell me I was a moron. I’d sometimes write for eight hours at a time and it was easy to punch out 3000–4000 words with my eyes closed.

I preached the idea that you have to work hard because that’s what I was doing and thought “Well if I have to do so much work then everyone else should too.”

I still believe in working hard, but it’s not my only criteria anymore to enjoy life. Things have evolved and hard work alone is not enough.

Part Two: First success

In the first year of blogging, I had my first taste of success. I wrote an article that had 84,000 shares on Facebook.

I fell for the delusion that I’d be Tim Ferriss or someone of that stature within a few short months. Oh, how wrong I was…haha.

There were several more mini-successes after that, but there was a lot of nothingness in-between each milestone.

Part Three: The plateau

I spent much of my career on the internet trying to hustle, work harder than everybody else and produce as much content as I could.

Like anyone that has tried to focus on outcomes, there comes the inevitable part called ‘the plateau.’

Then there was a period where for about a year there was silence. I hit a major speed bump and wondered if writing about entrepreneurship was what I wanted to do.

Out of boredom from being single and hating my job, I kept going. There was still no change or progress for a while. I kept focusing on my goal but if the truth be told it didn’t really motivate me.

There were many times during this period of nothingness where I could have given up. Then, things started to change

Part Four: The realization

A man named Torio sent me a message one day saying I’d helped him.

From that moment, I stopped focusing on the outcome.

I discovered that focusing on the process was far more important. That process for me was giving everything I had to inspire one person. Step by step I just kept focusing on that goal.

It was the process of blogging I’d fallen in love with by accident.

Now all I concentrate on is following the process I’ve created and trying to be just 1% better every few months at helping people. I read, write, fail, get criticized, take risks and repeat.

What you learn is this:

Show up and commit to the process.

Quit trying to get something through an outcome-based approach and focus on helping people solve a problem. Every time you get to help someone it feels much better than achieving any goal.

Hitting 84,000 shares on that early Facebook post meant nothing compared to the entrepreneur who emailed me and didn’t commit suicide because of an article I wrote.

Expect nothing.

Focus on what you can give.

Enjoy the whole process.


If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on

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“Short The Bankers”: Financial Advisor Lauds Bitcoin (BTC) After BoA Charges

Banks Are 3,200% More Expensive Than Crypto

Since Bitcoin (BTC) came into being, it has been lauded for being an alternative to the traditional financial system. Yet, those with a vested interest in this dinosaur-esque world have quickly rebutted these cries, noting that cryptocurrencies are not only slow, but are expensive, pro-anarchism, and accessible for bad actors, whether it be rogue states, terrorist groups, or cyber-criminals.

Jamie Dimon, the chief executive of JP Morgan, and Janet Yellen are just two Wall Street hotshots that have lambasted cryptocurrencies, quipping that their value proposition is limited, if not non-existent outright. But these critiques haven’t gone unnoticed, as the crypto ecosystem has done its best to combat harrowing hearsay from financial incumbents.

This nascent, yet strong community gained an ally on Wednesday, as Pat Chirchirillo, a financial advisor at McAdam Financial, took to Twitter effectively straight out of left field to laud cryptocurrencies, likely referencing Bitcoin.

In a tweet that has gained traction within the crypto community, Chirchirillo noted that Bank of America, preferably his financial institution of choice, charged him $10, for simply having made more than six transfers between his savings and chequing account within a month’s time. With Bitcoin, he noted, fees would have been a mere $0.3 total. After doing some napkin math, Chirchirillo determined that in this case, which isn’t out of the ordinary, the legacy banking system was 3,233% more expensive than cryptocurrencies… ouch.

And with this in mind, Chirchirillo, a representative of traditional finance himself, surprisingly noted “long Bitcoin, short the banks,” echoing the quote popularized by anti-establishment figure Anthony Pompliano, the founder of Morgan Creek Digital Assets and a diehard industry commentator/researcher.

The advisor’s followers, along with key members of the crypto community, quickly lauded Chirchirillo for his advocacy for cryptocurrencies. Pompliano sent the McAdam representative three ‘peeping’ emojis. Watch out. Others bashed BoA, especially for its enamorment with charging client exorbitant fees for negligible tasks. And of course, the obligatory Ripple fan commented that if Chirchirillo made those same BoA transactions with XRP, fees would have been well under even $0.05.

Interestingly, some took some time to rebut the narrative that Chirchirillo was pushing, noting that he broke a certain regulation by sending so many transactions. Yet, the bottom line seems to have been that the traditional financial system is restrictive, and not conducive to freedom.

Financial Advisors Bullish On Bitcoin

Chirchirillo’s pro-crypto comment comes just days after Bitwise Asset Management, in collaboration with ETF Trends, revealed that a majority of American financial advisors are bullish on Bitcoin. In a company press release, it was claimed that Bitwise, a San Francisco-based crypto investment services provider, polled 150 financial advisors, which included subsets of financial planners, broker-dealers, and plain, old advisors, in December.

Per the post-mortem, a mere 9% of those polled are actively managing a crypto position in their clients’ portfolios. Yet, in spite of the seeming lack of demand and/or belief in BTC, a number of those surveyed were bullish on the cryptocurrency. 22% of the 150 noted that they plan to either commence investing their clients’ capital into cryptocurrencies or to bolster their already-existing holdings.

This willingness to foray is likely due to these advisors’ belief that the value of Bitcoin will swell in the years to come. In fact, 55% of those surveyed that believed that BTC would appreciate in value in the next five years, with predictions averaging out to $17,570. Although this is still below Bitcoin’s all-time high, the fact that bonafide investment advisors, and a hefty number at that, believe that the cryptocurrency market will grow is reassuring.

Title Image Courtesy of Mac Blades on Unsplash

The post “Short The Bankers”: Financial Advisor Lauds Bitcoin (BTC) After BoA Charges appeared first on Ethereum World News.

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